Stopping letting your marketing efforts duke it out.
I have written before about the importance of integrating social media into your existing marketing strategy rather than trying to choose between them. Specifically, I have talked about the continued importance of both email marketing and SEO, recommending you not try to replace either with social media alone.
It’s like the old saying: If it ain’t broke, why fix it?
Now there are studies which show that integrating your existing social media network into your existing email marketing plan produces fantastic results. Remember the commercials for Reese’s Peanut Butter Cups? “You got your chocolate in my peanut butter…Two great tastes that taste great together.”
The same is true of social media and email marketing. Integrating your social media marketing with your email marketing helps lend more credence to both. For email marketing the inclusion of a social media button or link makes it easier for your customers to connect with you online. It’s familiar and comforting for some users to know they can reach you via their favorite social media site. It also gives them a way to find out more about and see what else you offer. Connecting through social media is second nature to many people today, meaning the urge to click a connect button is nearly irresistible.
Email marketing continues to be an effective way of reaching out to new and existing clients and customers. Integrating your existing social media network with your email marketing plan is just too easy to resist. It’s a quick fix that provides an effective way to connect with new and existing clients and customers and extend your reach.
If you want to get the most from your email marketing efforts don’t send more emails. Make the emails you are sending more effective by integrating them with your existing social media network.
Moreover, by combining email marketing with social sharing, brands can merge these two powerful tools to fully leverage their audience, maximizing the effectiveness of their campaigns and generating superior results.
Email marketing company GetResponse have looked at the impact of social serving, and discovered that the number of users who include social sharing buttons in their emails has increased by 18.3 percent, and that emails that include these buttons benefit from a click-through-rate (CTR) boost of up to 115 percent. GetResponse have documented their findings in this infographic.