The Hello Bar is a simple notification bar that engages users and communicates a call to action.

direct response

Taking your blog visitor from first-time reader to regular buyer is an exciting process.

Each day, new people are coming to your blog to see what it’s about, and to gauge how it will benefit their everyday lives and future goals.

Below are the 5 phases of a successful marketing funnel, and the various ways to subtly direct your visitors through the process.

How to TAKE CHARGE and Create a Magnificent Marketing Funnel (Infographic)

Embed This Image On Your Site (copy code below):

Did you know that 26.21% of social media users are willing to spend more for great customer service versus only 13% for the general population?

If you want to stand out amongst your competitors on Facebook, taking that extra step to provide stellar customer service will go a long way. Below is the inside scoop.

The One Trick to Rocking Your Brand's Facebook Page

Embed This Image On Your Site (copy code below):

Eric Graham. His clients call him the Conversion Doctor because he knows how to turn sales into profits. As the host of One Click Society, I invited him onto my show to talk about how he does what he does and what you could be doing, right now, for your business.

“….the reason I’m having Eric with us here today is to talk about some of the metrics around online marketing and eCommerce, and I know that’s probably what everyone wants to hear because mostly people believe in that and they want to go straight to the solution.

Well, really what I want to spend the first part of the show with Eric is just having him talk to you and talk to us a little bit about what you do before you even start thinking about what to sell and how to sell. If the front end works, it can actually save you literally thousands of dollars, thousands of dollars if you do the process up front.”

As father always said, sales are vanity and profits are sanity. Add some sanity to your business.

Click here to tune in to my entire interview with Eric Graham, the Conversion Doctor.

Click here to download the complete transcript of my conversation with the Conversion Doctor, Eric Graham.

The Key To Facebook Success – Sell The “Like” (that might not be you)

January 24, 2011

When I started doing PPC years ago, it was a well-known fact you never sold the product in an ad, you sold the click.  This principle absolutely applies to the Facebook ‘like’ button as well. With the advent of the customizable welcome tab, people are focusing too much about themselves and not enough of what [...]

Read More

Is Your Marketing Campaign Insane?

January 24, 2011

Unfortunately too many people create marketing campaigns with too many moving parts, not clearly identifying wins along the way, except the occasional focus on leads or sales (which should be the ultimate outcome for any initiative.) Trying to move a brand out of the old mentality or plain old ROI is difficult.  But if you [...]

Read More

5 Brand Building Ideas Using Social Media

January 6, 2011

Social Media Done Wrong Can Cost You While social media can be a great way to leverage your marketing dollar, it also can cost you a lot more than your actual budget if done wrong.  The key to a successfully building a brand online, especially with social media, is to create a road map with [...]

Read More