Having a presence on a social media network is great, like Facebook, but if you don’t know what to do with it, or how to build your customer base with it, what good does it do you? The fact is, understanding how to use your social media marketing network is only half the battle. The other half is using it to its fullest potential to drive customers to where you want them to be.
* Make it easy for your audience to share your content – and to credit you when they do so.
* Employ humans, not automated feeds, to distribute content thoughtfully in social networks.
* Set the bar high for content quality.
* And don’t forget search engines. More of your content will be shared the more easily it can be found.
This list might look simple, but each of these tactics requires some real effort on our part. Let’s look at each aspect in more detail.
* We encourage sharing, and make it easy. This may be a bit obvious, but we’ve had a variety of social sharing tools embedded in all the press releases displayed on PRNewswire.com for years. Readers can tweet, blog, share, like, email, print, download, Digg, Stumble and post press releases without leaving the page. Additionally, we don’t put barriers between the audience and the content by requiring registration, or restricting access to certain types of news.
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Ok, I admit it, even I need some time off every now and again. So, during my Thanksgiving break, the amazing Sean Platt met with my One Click Society radio show guest, digital media entrepreneur, Matt Edelman to talk super heroes, super digital relationships and super new ideas:
I think the interesting thing about how the world
has changed is that human interaction is almost always now
predated by digital interaction. So, when you meet someone, if
you have had any communications with them before meeting them, I
would say the majority of the time, it’s not even by phone. And
you’ve likely researched that person or the company they’re
working with to learn much more about them than you ever would
have known 10 years ago, 15 years ago before meeting them. So,
there really is a different starting point in every personal
interaction than there ever used to be…..One of the biggest
challenges for media companies in the last decade has been
trying to keep consumers trained in the way that the media
companies always took for granted. That’s not something that has
worked out so well for the record industry, for example.
It’s been an enormous challenge for the film business. It’s
becoming perhaps an even greater challenge for the television
business. And then when you get into the news category or the
sports category, the media companies in those businesses
typically made money because they reached consumers almost
entirely through television, and they were paid in one of a
couple of different ways to do so. Now, if they don’t provide
that information for free to consumers, they’ll lose their
audience. So it really does depend on the category, and
consumers migrate to the lowest common denominator in terms of
barriers to get what they want.
Listen to Sean’s entire conversation with Matt at One Click Society on Positive World Radio Network just by clicking here.
Or download the complete transcript of his conversation with Matt Edelman by clicking here
Eric Graham. His clients call him the Conversion Doctor because he knows how to turn sales into profits. As the host of One Click Society, I invited him onto my show to talk about how he does what he does and what you could be doing, right now, for your business.
“….the reason I’m having Eric with us here today is to talk about some of the metrics around online marketing and eCommerce, and I know that’s probably what everyone wants to hear because mostly people believe in that and they want to go straight to the solution.
Well, really what I want to spend the first part of the show with Eric is just having him talk to you and talk to us a little bit about what you do before you even start thinking about what to sell and how to sell. If the front end works, it can actually save you literally thousands of dollars, thousands of dollars if you do the process up front.”
As father always said, sales are vanity and profits are sanity. Add some sanity to your business.
Click here to tune in to my entire interview with Eric Graham, the Conversion Doctor.
Click here to download the complete transcript of my conversation with the Conversion Doctor, Eric Graham.
Having a presence on a social media network is great, like Facebook, but if you don’t know what to do with it, or how to build your customer base with it, what good does it do you? The fact is, understanding how to use your social media marketing network is only half the battle. The other half is using it to its fullest potential to drive customers to where you want them to be.
