Simply Zesty has done it again with their recent post showcasing a social media marketing video campaign from the car company Peugeot who ran a brilliant social media campaign, bringing a classic contest to the web.
So what did Peugeot do to get over 45,000 people from over 86 countries to glue their eyes to their ads?
They gave away a car to drive for a week as the prize!
Hats off to the geniuses both at SimplyZesty for throwing out this gem from Peugot who have knocked it out of the park with this unique viral video!
Maybe I’m showing my age, but before my life as a social media consultant do you remember the famous car contests where you had to keep your hand on the car and the last man (or woman) standing won?
In this case, it’s last mouse clicking…
Yep, you read right…
In this social media marketing campaign you had to pick from one of three cars and keep your mouse on the car. Whoever held the mouse down in place the longest won! In order to make sure no one cheated by taping down the mouse, you actually had to enter keystrokes every so often.
Did I mention you “got” to watch promo after promo all about the car you were trying to win?
Genius, don’t you think?
The winner actually held his mouse on the car for 15 hours.
Can you believe that?
Yet what should really get your motor going is the fact ANYONE could do this with ANY prize. It doesn’t have to be a car!
6 CONTEST IDEAS FOR LAST MOUSE STANDING CAMPAIGN
1. Give away an iPad by asking them to hold their mouse on it.
You could have the ipad show different videos about your business, testimonials or product demos asking for the user to click and interact during the contest.
2. Give away a lunch with a local celeb asking them to hold their mouse on a photo of your business or product and service.
Or have it be a live cam video of you in action or people being interviewed about your services. Use the time to educate.
3. Offer free concert tickets to a cool band.
If you are actually promoting a band or new album – how cool would it be to run music videos and soundtracks of the songs? Better than the radio baby! Get them humming away and tapping their toes.
4. Give away a dream vacation and let them choose vacation type.
You could get pretty crafty here by giving them different types of vacations to choose. Think of all the psychographic data you’d get by asking them if their ultimate getaway would be a beach, Vegas or snow ski vacation? Would it be in the US or somewhere else in the world? What kind of car would they like to rent? What type of restaurants would they go to?
5. Give away a grand prize of a lifetime supply of your supplement while giving every player an intrinsic gift just for playing.
Make them glad they played even if they didn’t win. So in this case, have them choose their perfect body with an app that allows them to morph their head shot onto this new visual. As they held down the mouse on the body, they could hear binary beats, affirmations etc to use NLP techniques to get manifest their new body.
The possibilities are endless, really.
I mean, heck you have their attention for hours – why not make the most out of it?
How motivated would you be to stay connected with the brand after being “friends” for 6 or more hours?
Even if you didn’t win the grand prize, having a positive brand experience for multiple hours in a row is priceless!
But it also is tedious so in order to keep a bad taste out of their mouths you want to find a way to keep the contestants entertained while they wait to win! Considering there is only one winner, it’s even more important to please the “losers”.
If you want to win the hearts of the crowd, you must make all of them at least feel like they got value just for playing.
I hope this got your motor going – I’d love to hear what is buzzing in YOUR brain, so please leave a comment below.
If you’re like me and like to stay in front of the trends, you simply MUST register for SimplyZesty’s daily video series!!!
It’s nothing short of amazing and mind blowing, guaranteed – you can find the link to register below the video…
Renault have re-invented one of the oldest car competitions in the world for the online world with this format that lets people win a car for a week for holding down their mouse the longest. Its the latest craze in advertising which seems to be getting people to watch your ads for as long as possible no matter how much it annoys you.
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