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Social Media: You Need A Plan

by Team Caffeine · 0 comments

lori r taylor, revmediamarketing, social media, social media marketing, branding, product branding, networking, oneclicksocietySocial Media Effectiveness Is All About The Plan

So, you have a Facebook Fan Page, a Twitter account, a YouTube channel, and a Tumblr. Now what are you going to do with them?Many businesses today are jumping headfirst into the social media swimming pool without doing their due diligence. That means establishing a stream of content for the different sites, knowing who will be monitoring it all and most importantly, knowing exactly what it is you wish to gain from all your social media marketing effort.

It is imperative you have a plan for your social media before you get started. Creating your plan is as easy as sitting down with a social media consultant and discussing what you hope to gain from it. Maybe you need to increase revenue, or maybe you want to increase visits to your web site or visits to your brick and mortar store. Whatever your goal, social media can help you achieve it, but only if you have a plan. Your plan should include a list of the sites you plan to use and how you plan to use them. Specifically you need to know where the content will be coming from, who will be loading that content and perhaps most importantly, who will be monitoring the feedback you receive from that content.

A social media consultant can help you optimize your existing resources, making good use of whatever tools you already have at your disposal. There is no point in trying to re-invent the wheel when it comes to establishing your social media network. Just making best use of what you already have at hand.

If you are getting ready to launch a social media campaign, or, if you already have a social media network established, make certain you have an excellent plan with well-defined goals to go along with it. In the long run it’s the only way to know whether or not all that hard work is paying off.

It’s the interaction with that community that’s at the heart of social-media marketing, and it’s where the traditional marketing methods of pushing out information and product gets turned on its head.

“Social media is more of a closed loop. It’s an interaction with your audience and you are building a community with people. If you do a good job they become your marketing department and help you to spread the word to new audiences and new profiles,” said Petrovic of the viral nature of social media that sees Facebook posts and tweets spread through long lists of friends and followers.

“It’s not about you and your company. It’s about how do you get people to interact and build community with you. It’s about your audience and how do you add value for them and stimulate conversation.”

And that is where social media takes the step beyond the simple web presence many small businesses have established. In many cases businesses are online, but there’s little more than a brochure and a contact email or phone number on their website.

Davies said unless that content is updated regularly and the site is engaging, it is static and unlikely to draw attention.

Click here to read more about social media and business.

 

Team Caffeine

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