No Buzz At Google
Just a few months after the launch of Google+, their most successful social media network so far, Google has decided to will close down Google Buzz. Google launched Buzz almost two years ago and immediately made a splash in the social media landscape–more from the fact it automatically made Followers from the accounts of everyone in a users Gmail account and then made that information available to the public network.
Ouch! So much for privacy.
Of course Facebook has had its share of privacy snafus, including the continued public statements by founder Mark Zuckerberg that he believes everything a user posts on his site should be made available to the general public.
With the closing of Google Buzz, Google+ becomes the de-facto social media leader at Google. It is true that Google+ growth, while explosive at first as slowed significantly, with most of the active users being techno-geeks and marketers looking to stake a claim to the virgin territory. This hardly bodes well for the new social media network, but doesn’t necessarily spell its doom either. Some growing pains are to be expected, especially given how congested the existing social media landscape has become.
By focusing solely on its single social media offering Google now stands a much better chance at finding further success with it, since they don’t need to be fighting on two fronts at the same time. Once they iron out the details for allowing businesses to make use of their site (something which I simply cannot believe they haven’t done already) they will take an even bigger slice of the social media pie.
So, stay tuned to Google+ because I think the best is yet to come….
“We think the time has come for us to focus our energy on projects that will have the most impact to the most users,” Horowitz wrote. “With the majority of Buzz users now here on Google+, it became obvious that all of our attention should be focused on this community.”
Horowitz also noted that the privacy flap over Buzz forced Google to put more focus on giving users control over who gets to see what posts in Google+. In particular, it led directly to the three-month-old service’s Circles feature, which lets users easily select which of their followers get access to specific posts.
“We learned privacy is not a feature…it is foundational to the product,” Horowitz wrote.
He also noted that the immediate backlash over privacy concerns led his team to gradually roll out Google+, in order to fine tune the system before opening the service to the masses last month.
“Probably the best lesson we learned is about how to introduce a product,” Horowitz wrote. “We started very slowly with Google+–in a limited Field Trial–in order to listen and learn and gather plenty of real-world feedback.”
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