Winner Does Not Take All
Embracing social media marketing does not mean turning your back on all other forms of marketing. In fact, the best practices involve integrating social media into your existing marketing plan, often combining it with traditional forms of marketing to get a bigger bang for your buck.
Email Marketing Works
Email marketing works or we wouldn’t be seeing so much of it. By combining it with an effective social media marketing campaign we further leverage the strength of both. The combining of the two forms of marketing has proven so effective many social media marketing professionals practically insist on integrating an email campaign with a social media marketing campaign.
Proof Is In The Pudding
Email marketing has been around for as long as we have had email. Its continued existence in the face of a multitude of other communication forms is proof enough of its effectiveness. If you need more proof look at the new offer from Constant Contact, which guarantees results with email marketing.
Constant Contact examined results data from small businesses and nonprofits that have combined their email marketing with social media marketing to those using only email marketing. Key findings include:
— Faster list growth: From June 2010 through August 2011, those using both social media and email marketing saw 14.43 percent list growth, while those using only email marketing saw 8.96 percent list growth.
— Larger average list size: Those using both tactics have email lists that are 53 percent larger on average than their email-only counterparts.
— High click-through rates: The average click-through rate for those using both email and social media marketing was 59.3 basis points higher than for those using email only.
As the trusted marketing advisor to more than 450,000 customers worldwide, Constant Contact understands that small organizations need more than just tools to be successful. They also need KnowHow and personal coaching to guide them every step of the way. As part of its new success guarantee, Constant Contact will continue to provide all customers with their very own marketing coach to help customers create the most effective email and social media marketing campaigns. For those who prefer to work at their own pace, the company will launch a self-guided ‘playbook’ that gets email and social media marketing campaigns up and running in three simple steps. The playbook will be available on September 19.
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