Step Two: Choose the right tools to help make it an effective social media marketing plan.
Tools. Human beings have been using tools for thousands of years. Anyone who works with tools will tell you, the right tool for the job makes all the difference in the world. So, why would it be any different with social media?
When it comes to social media you will likely be using different platforms to achieve different goals. You might need to generate content for a web site or blog; utilize Twitter or create a Facebook Fan Page. Lucky for you there are tools to help you do all of those things in a manner which is effective and efficient.
There are even tools to help you know how effective your social media marketing efforts are. Talk about a handy tool!
Are you struggling to make social media work for your business? Sometimes a few well-chosen tools are all you need to get your social media marketing working for you.
In our recent Social Media Success Summit, there were presentations that covered all the key topics you need to make your social media marketing easy. In this article, I’ll share 12 of those tools that were recommended by the pros.
Tools to Refine Your Visibility and Engagement
Here are three tools recommended by Mari Smith during her first presentation on increasing your visibility and engagement on Facebook.
Get useful stats from Socialbakers. Socialbakers offers paid services to monitor your Facebook statistics, but it also provides useful free statistics for Facebook and LinkedIn.
Find out what’s being shared on social media with Kurrently, a free, easy-to-use, real-time search engine for results from Twitter and Facebook. “Companies can capitalize on just-in-time marketing and social CRM opportunities like never before.”
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