If social media has the power to actually save lives, just imagine what it can do for your business. In Uganda a movement is afoot to drive homosexuality out of the nation, by raping, killing or otherwise harshly dealing with anyone who is found to be homosexual. To combat this ignorance, a social media movement has begun, calling on international supporters to help the people of Uganda
True, social media cannot do more than help spread the message, the people themselves will have to ultimately make the right decisions. But with social media as an ally, the homosexual community of Uganda can have their message heard around the world. Their voices do not have to be silent.
Your need might not be as immediate as it is for the homosexual community of Uganda, but if social media can help them, it can help you too. The idea is not, “what is your message?”, it’s “who do you want to hear your message?” Social media can help you reach the widest possible audience in the shortest amount of time. Period.
News about the bill broke late last week, and the international community immediately jumped onto social media to sign petitions and protest the bill. AllOut, an organization defending LGBT rights, launched an online appeal to the Ugandan government. Within 30 hours, more than 300,000 people from every country in the world signed the petition with more than 200,000 shares on Facebook and other social media channels.
As of Wednesday morning, the number of signatures totaled more than 450,000. Much of that reach can be attributed to the speed of an engaged social media community: “At last count, we’ve had 1,072,441 pageviews on the campaign and almost 60% of that has come through Facebook and Twitter,” said AllOut co-founder Andre Banks. “What we’re seeing is not an entirely new phenomenon — people have always activated their networks in times of crisis and called them to action. What’s different is the speed and ease that platforms like Facebook and Twitter allow.”
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