Load Every Chamber With A Silver Bullet
Despite what some people might claim, there is no one-size-fits-all solution to your social media marketing needs. There are, however, several simple solutions to help you make the most of your social media marketing efforts, improve your visibility and increase traffic to your website or drive revenue. It is always a good idea to have several answers to every problem you might face; to have several tools in your tool kit for improving relationships with your customers and potential clients.
When it comes to social media marketing the answers seem to come as fast as the questions. Some people will point you to Twitter, others to Facebook, while still others will direct you to sites like YouTube, LinkedIn or Foursquare. The best answers are always the ones which best fit your problem. Your unique problems require unique solutions tailored specifically for you and your brand, your company and your product.
This is where a social media marketing expert or online community manager can help. A social media consultant is expert at devising plans to address specific problems faced by businesses attempting to improve their online profile. A social media consultant understand what sites will attract what type of traffic and how best to drive visitors to your Call-To-Action.
Social media tips and tricks certainly cannot hurt you when it comes to maximizing the impact you receive from your relationship marketing efforts. But don’t be fooled into thinking there is only one solution to whatever problem you face. There are always multiple solutions for every problem. The question, which is the best solution for the problem you have?
That’s what a Social Media Consultant can help you understand.
Having an active presence on Twitter is a good way to increase your client base. During the low season you can schmooze with travel bloggers, who may then be open to you writing a guest post for them. You can also conduct searches for people talking about visiting your area. Jump in and suggest your own place of business; remember to be friendly. This isn’t a sales pitch; it’s the chance to build a relationship.
Offer money off codes to people following you on Facebook and Twitter to attract attention, gain business, and keep a loyal base of followers. Offering low season discounts is a successful strategy currently used by state tourism bureaus in the USA. Your followers are likely to use the discount codes as they will feel they’re getting an exclusive offer, and they’ll probably recommend you to any friends looking for an off-peak getaway.
With 750 million worldwide members, it would be negligent not to consider Facebook advertising. Paid adverts on Facebook cost very little when compared with Google, and you can target your ads based on information given by users; e.g. if your business concentrates on the honeymoon demographic you can focus on people who are engaged or are in long-term relationships.
How much money are you losing because of poor website design?
Conversions are where websites pay off. You must see your site as your laboratory! If you're a blogger might want to gain more subscribers. If you run an ecommerce site you want more sales. Maybe you just need more leads for your business. Whatever the action you want people to take your job is to make it easy. Help them help you. This free report is the marketing glue you need to fix your funnel.