Money = Time
If you have a social media marketing plan I know already you are questioning the amount of time it takes to manage it.
Time is money, everyone in business knows this, but to actually find a way to value the you invest in a social media marketing plan can be tricky at best.
Count the minutes
Sure, you can track how much money is going into your social media marketing campaign. You can track the hours, calculate the wages and figure out just how much all of that effort is costing you. But what’s it worth?
What sort of return are you seeing for your investment?There’s the rub. That is pretty difficult to do, even for the best of us.
The only idea you are left with is to keep your time investment to a minimum so every dollar you see as a return is worth that much more. Fortunately for you there are a number of social media professionals who can help you achieve the lowest possible time investment for the highest possible return.
So your agency has a presence on Facebook, Twitter and LinkedIn. Welcome to the social media club! According to the experts, you’re doing everything right to engage your clients and prospects. So why do you feel even more stressed, overwhelmed and time crunched? Oh, did I also forget to say, “Welcome to information overload!”
I’ve discovered that social media can be as addictive and time-consuming as playing a video game—or engaging in more salacious online activities.
Social media is a seductive mistress. She’ll lure you in and leave you begging for more. She’s also a sly vixen. She’ll throw out countless distractions and before you know it, you’ve totally lost track of time.
My introduction to social media was simple: a local career center offered an “Introduction to Social Media” class in 2009 and I figured why not learn about it? It didn’t take me long to figure out that social media was merely an extension of what insurance professionals do so well: connect, communicate and build relationships. I saw the tremendous opportunity to reach out to my market, without some of the cost associated with more traditional marketing.
I am by no means an expert in social media (really, who is—the medium’s still so new). What I am is an insurance professional in a small-town agency, with a small staff and even smaller budget. In fact, I handle all the social media activities at my agency, as well as being a partner and actually writing business.
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