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Social Media Rules For Olympic Athletes

by Team Caffeine · 0 comments

lori r taylor, revmediamarketing, social media, social media marketing, branding, product branding, networking, oneclicksocietyThe International Olympic Committee has told athletes who plan to commit at the XXX Olympics next year that they will be held responsible for things they post on their social media networks. This is hardly earth shattering news, seeing as how more and more employers are tracking their employees activities in the social media arena.

This should come as no surprise to anyone. We cannot behave as if the rules do not apply to us. We cannot rob banks on the weekend and expect to show up for work on Monday. Nor can we drink ourselves into oblivion every night and expect to perform to the best of our abilities. There are repercussions for our actions. There always have been and there always will be. Social media networks are no exception.

If an athlete feels the need to behave badly on their (or any) social media network, then their bosses should have the right to hold them accountable. This would be true of anyone with a job. Athletes should not receive special treatment.

If you disagree with this, I would love to hear your opinions.

The Olympic gods have spoken, and they have told athletes participating in Games of the XXX Olympiad next year in London that they are what they tweet.

In its guidelines for social media, namely Twitter, the International Olympic Committee says athletes must accept a handful of conditions that could carry the severest of penalties if broken — removal from the Games. If someone does not comply with these rules, they could find themselves outside the Olympic Village looking in. Touting a product is among the no-no’s.

Olympians will have the freedom to tweet, much as they did for the 2010 Winter Games in Vancouver, but they will be held personally responsible for what is posted on their individual Twitter accounts from July 27–Aug. 12, 2012.

According to the London Games’ official Social Media, Blogging and Internet Guidelines, the IOC “actively encourages and supports” social media postings so long as they respect the Olympic Charter. This means messages should uphold the Olympic spirit and “be dignified and in good taste, and not contain vulgar or obscene words or images.”

A posting will also be deemed acceptable “as long as it is not for commercial and/or advertising purposes.” The IOC does not want athletes performing the role of journalists, reporting or commenting on competitions, other participants or broadcast private information of any other person or organization, so it has suggested posts “should be in a first-person, diary-type format.”

The Twitterverse was relatively quiet over the news with most interested users content just to repost stories on the subject. On Monday, both 11-time swimming Olympic medalist Natalie Coughlin and Michael Phelps’ coach Bob Bowman retweeted a Reuters story. American swimming hopeful Nick Brunelli, an alum of Arizona State, simply tweeted, “Interesting” to go along with the same link.

Click here to read the entire article.

Team Caffeine

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