In this way social media continues to prove that is much more than virtual farms and stupid status updates. It as a communication tool unlike any other in that it entices and provokes; it caters to conversationalists and revolutionaries alike. It is not a weapon, but a tool, but a tool which can bring down an empire and build one up.
Social media is not only the most popular form of communication ever, it is reaching places where all other conventional forms of communication have failed.
The printing press has been around for hundreds of years but books have never motivated people the way a simple Tweet has.
What does all this mean for your business? Plenty.
By understanding how social media works, and why social media works, you can move forward with your plans to integrate social media into your existing marketing strategy. This means you will reap the benefits while your competitor struggles to find just the right wording for their ad in the local yellow pages, then wonders why his phones aren’t ringing.
But don’t think I am slamming conventional marketing. There is certainly a need to use conventional marketing techniques to reach a certain demographic, but if you want to reach the lucrative 18-35 year old, tech savvy, progressive thinking, high-spending sector of the population, you REALLY need to be suing social media.
Follow us on Twitter.
Like us on Facebook.
And soon enough we’ll start seeing +1 or circle us on Google+.
I would like to talk about an inflection point in social media that requires pause. I am not suggesting that there will be a social media 2.0 or 3.0 for that matter. Nor do I see the term social media departing our vocabulary any time soon. After all, it was recently added to the Merriam-Webster dictionary. Instead, what I would like to discuss is the end of an era of social media that will force the industry to mature. It won’t happen on its own however. Evolution will occur because consumers demand it and also because you’re willing to stake your job on it.
From Social Network Fatigue to Deals Fatigue to Follow Fatigue, businesses are facing a crossroads at the intersection of social and media. Following the path of media continues a long tradition of what Tom Foremski refers to as “Social Media as Corporate Media.” Following the path of social is a journey towards relevance.
As Foremski states, “Social media is not corporate media…if corporations try to turn social media into a corporate sales or marketing channel then they risk losing the naked conversations, and the insight into customer behaviors.”
His point is that there’s more to social media than clever campaigns and rudimentary conversations. Talking isn’t the only thing that makes social media social. Just like adding Facebook, Twitter and other sharing buttons will not magically transform static content into shareable experiences. Listening, learning and adapting is where the real value of social media will show its true colors. Listening leads to a more informed business. Engagement unlocks empathy and innovation. But it is action and adaptation that leads to relevance. And, it never ends.
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