Revolution Vodka Bars are doing something a great many other businesses have so far failed to do: They are capitalizing on the fact a majority of their customers use some form of social media.
Their new program is encouraging their customers to “share their summer” by uploading photos of how they spent their summer. That means Facebook, Twitter or mobile services are now streaming with pictures of folks enjoying themselves at Revolution Vodka Bars.
Oh, and the people who submit the best photos will win a trip to Ibiza, for four!
The company is no stranger to social media. In fact, they have integrated social media into their entire marketing strategy and seen great results so far. No doubt this latest promotion will reap similar success, and who knows, maybe other companies will finally wake-up and smell the vodka.
Revolution Vodka Bars has embarked on a three-month social media campaign to drive sales across the UK.
Developed by Liverpool-based digital agency Rippleffect, the ‘Share your Summer’ campaign encourages users to share photos for the chance to win a VIP trip to Ibiza for four.
They can upload pictures through Facebook, Twitter and mobile messaging and the shots that get the most ‘likes’ will win the holiday.
The company has also selected an independent judging panel to choose their favourite picture and the winner will receive a MacBook Pro, iPad2 and digital SLR camera.
Alec Woolford, technical director at Rippleffect, said: “The use of social media allows Revolution to interact with its existing online community and also promotes viral activity by encouraging users to pass on information via their own social networks.
“For instance, when somebody uses the voting system to ‘like’ a photo a post is automatically updated to the individual’s Facebook page. “We have aimed to create an entire social media campaign, using a variety of communication tools, to directly target a specific Revolution audience.”
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