If you wonder what the true power of social media is for your brand, look at what has happened for some of the largest brands in the nation who have turned to social media for their marketing needs.
They have experienced explosive growth, that’s what.
Everyone from Sarah Palin to Apple computer has been using social media to communicate with the audience, expand their reach and promote their message. And for good reason. It is now possible to reach a full BILLION people just using Twitter and Facebook alone. That’s more reach than just about any previous marketing tool available.
Social media is a powerful tool that can be wielded for the good of your company. If you haven’t figured that out yet, you are really missing the boat.
Social media and digital advertising will play an important role in the 2012 elections, as Facebook “friends” continue to have more of an influence on voters than the evening news.
New stats back up that assertion: 94% of voting-age social media users engaged by a political message viewed the entire clip, and 39% went on to share it with an average of 130 friends online. That’s according to a May 2011 study released Wednesday from digital agency SocialVibe.
It turns out the percentage of Facebook members living in Iowa who participated in the study shared content with friends more than twice the average rate for a typical SocialVibe online brand campaign. The study also found that an investment in an engagement campaign of $25,000 could spread the content online to people of voting age in all 50 states within 24 hours.
The SocialVibe study also tested the reach of politically themed ad campaigns. Along with brands, commercial and political advertisers continue to shift more advertising budgets to online and mobile advertising, but the most significant challenge becomes presenting political messages in a way supporters want to share campaign information.
Motivating political supporters to share messages is a significant challenge. Campaigns will need to become more creative, develop loyalty, persuade and engage. Candidates will need to tap into social media to strengthen the relationship with voters and inspire action, such as making a donation.
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