How Many Minutes??
In May of this year American spent a whopping 53 million minutes on Facebook, with more than 95% of them logging in on a PC rather than an Apple device. In all there were approximately 140 million people using Facebook that month (That’s 280 million eye balls) but in what came as a bit of a surprise to me, Blogger was the second most popular social media destination with 50 million visitors.
The interesting parts of this story are two-fold. First, the number of people using social media on a regular basis are already astounding, and continue to show signs of growth. The second interesting part is the way Nielsen has begun to weigh-in regularly on the use of social media.
Once Upon A Time
Long, long ago television was the dominant medium for communication. Before that it was radio. Before that people read words written on paper in things called books. Now, clearly, social media is the preferred method for communicating. The fact Nielsen has recognized this and adapted their monitoring strategies to reflect that is very telling. By adjusting to the changing tastes of American media consumers Nielsen is cementing the grip social media has on its audience. They wouldn’t have started reporting the numbers if the numbers didn’t matter.
The take away from this information, if nothing else, is that social media is not only here to stay, it is the place to be if you want to secure eyeballs….
Americans spent nearly one-quarter of their time online visiting social networks and checking blogs, according to a report by Nielsen….
After Americans are done spending 23 percent of their time swapping photos, links and status updates, online gaming is the next most popular online activity, albeit a distant one. Just 9.8 percent of Americans’ time online is spent on gaming, less than double the amount of time spent on social networks. After gaming, U.S. users turn to e-mail (7.6 percent), online portals such as Yahoo and AOL (4.5 percent), online video (4.4 percent) and search (4 percent), according to Nielsen.
Apps vs. mobile Internet
To get their social media fix, 37 percent of U.S. social media users are turning increasingly to their mobile phones to get online. This trend is being driven in part by the popularity of smartphone apps as a convenient way to check Facebook, Twitter or LinkedIn. Social networking app usage grew by 30 percent compared to the same time last year.
Americans over 55, meanwhile, have been popularizing the mobile Internet for social media usage. U.S. seniors turned to the mobile Internet instead of apps for social media more than twice as often over the past 12 months compared with younger age groups.
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