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Social Media Mavens Meet “UnThink”

by Team Caffeine · 0 comments

lori r taylor, revmediamarketing, social media, social media marketing, branding, product branding, networking, oneclicksociety

Anti-Facebook Site “UnThink” Unveiled

While Facebook considers you a product to be bartered, traded and possibly sold, a new social media network is offering you relief from this type of digital indentured servitude. It’s called “UnThink“.

UnThink is not only competing with Facebook it is targeting Facebook, making no secret of the fact they intend to unseat the now reigning social media champion.

UnThink is something wholly original and certainly out of the ordinary. Unlike Facebook, UnThink gives you complete control of everything you put on their social network. They allow users to choose which brands you want to favor and separate all communication with businesses out of your personal status stream. This separation between personal and business communication is a core element of the UnThink experience.

UnThink said that unlike Facebook, everything that is posted within their social media network belongs to the user who posted it. They will barter it, trade it or sell it to advertisers and in fact, will go to great lengths to protect it. This is definitely a new type of social media network; one that is aimed directly at providing users exactly what they have been asking for in a social media network. For businesses looking to develop effective relationship marketing plans that deliver results, UnThink might prove to be a better tool than Facebook.

BUT (yes, it’s a big BUT), Facebook still has the largest network of users by far, with more than 750 million users. UnThink has only just released its beta version, attracting only  handful of users in a very specific region. This slow roll out will give them plenty of time to perfect the system, correct any problems and further develop their social interaction. However, it will also give their largest competitors, Facebook and to a lesser degree, Google+, plenty of time to address concerns users might have with their existing systems and make changes.

For now UnThink offers a refreshing change of pace from the user social media services. Whether or not this will be enough to attract the same number of users, or enough users to make a dent in the armor of Facebook, well, only time will tell.

 

“If we want to be free, we have to control our own communications…we have to claim that power,” CEO Natasha Dedis shouted with vitriol to the crowd at September’s Tampa Bay Barcamp (the un-conference), before delving into all the ways that Facebook does its users wrong.

She explained that the idea for Unthink came to her when her son wanted to sign up for Facebook and she read the terms of service. They were not something she wanted to agree to because they could change at any time. But for her son, that decision was met with a lot of anxiety. “He was really stressed about it, like he didn’t have a choice – he had to be on Facebook.” It was either be on Facebook, or be a pariah in school, she said. Whichever decision Dedis made, she felt like she was being bad mother.

On Facebook, your personal data, your posts, your likes – in short, all your social networking activity – is used to provide advertisers with a way to directly target precise demographics. Some may call it genius, but for others like Dedis, it feels exploitive.

“The number one thing that had to be ‘un-thought’ about social media, is who does it belong to? We need to own everything that we put on our page. We can be as private or as public as we want, as long as it’s our choice,” she said.

On Unthink, user data isn’t sold to brands. Instead, users choose a brand to sponsor their page, by way of an ad dubbed “iEndorse.” The idea is that a user will select a brand they feel some affinity with, and will then become an advocate for that brand. Users who don’t want to select a brand have the option to pay for the service instead ($2/year).

Click here to read more about UnThink.

Team Caffeine

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