Guess who is the most popular user of the social media network Google+? No, it’s not either of the Google founders Larry Page or Sergey Brin. It’s their new rival, Mark Zuckerberg.
This might surprise some of you, but it makes sense from the standpoint of who is using Google+ for their social media. So far the site is popular only with hard corp social media tech geeks. Bloggers, tech leaders, people in the social media industry–they are flocking to Google+, rushing to create accounts and learn what the new site is all about.
How Does This Impact You?
This might be interesting news from the standpoint of “ha! ha! Google, Zuckerberg is the most popular person on YOUR site!” but it is also very telling, if you ask me. First, the fact that only technology buffs are flocking to the site tells me that Google has done a lousy job of marketing the site.
Zuckerberg didn’t make Facebook popular by marketing it to marketers and catering to everything he thought they wanted in a social media network. He made it popular by marketing to average people and delivering what THEY wanted. If Google expects people to turn aside from Facebook and embrace Google+ they have to deliver on the things that make social media popular with people, not on the things that make social media great marketing tool.
Time Will Tell
It is still too early in the game to know whether Google+ will succeed where Google’s earlier social media offerings (Buzz, Wave) failed, but I feel the fact only tech geeks seem to be picking it up is very telling indeed.
Zuckerberg is listed as the most followed user on Google+ with a whopping 29,543 followers, according to SocialStatistics.com. He beat out both Google founders Larry Page and Sergey Brin, who come in at second and fourth with 19,878 and 15,646 followers.
Google’s social media guru, Vic Gundrota, comes in third.
Zuckerberg has yet to post a status update on the upstart social networking, leading many to question whether it was even the real Mark Zuckerberg.
His identity was later confirmed by tech blogger Robert Scoble via Twitter: “Zuckerberg just texted me back. Says ‘Why are people so surprised that I’d have a Google account?'”
Nor is his popularity truly surprising, considering the media coverage of Facebook: Time magazine named Zuckerberg man of the year in 2010. And having a Academy Award-winning movie about the birth of your company also helps.
But for Zuckerberg, this is about more than just hopping on the latest tech bandwagon; the Facebook founder must be wary of what is Google’s biggest push into social networking yet — it’s always good to check out the competition, in other words.
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