Some folks think that social media marketing tools, being free, are the only marketing tools they need. Effective marketers, like Lori Taylor, will tell you that while social media can be an inexpensive and effective tool, it’s not the only one in the toolbox. In fact, to get the most bang for your social media marketing buck it is a much better idea to marry it with a traditional form of marketing.
Social media is relationship marketing, so the key is building strong relationships with the people in your network. Getting people into your network requires a how different approach, however. You need to get the word out about what your network offers users: a better communication tool, access to special deals or sales, or simply a heads up on company news. There are a number of different traditional ways to market your social media, and you’ll want to find one which fits your marketing budget.
Social media is an effective marketing tool for your business, but only when you have built a large audience for your messages. It does you no good to broadcast your message to an empty room. Social media is free to use, but that will only get you so far. It is free to stand on the corner holding up a sign with your company web site printed on it, but that’s not a very effective form of marketing (unless you are collecting loose change.)
What your company needs and deserves is an effective and efficient marketing plan which incorporates the various forms of marketing in order to derive the greatest return for your efforts. A professional social media manager can help you create a plan which works within your existing marketing budget and delivers the results you need (and can see.)
The unique role social media can play is that, rather than blanketing the universe with sales pitches in the hopes of stumbling across a potential customer, you can create an online community to connect with individuals who have a need for you.
This means you can attract potential customers to you. These potential customers may not be ready to buy today, but by connecting with them through social media you are positioning yourself for future opportunities.
Of course, rather than flogging people with product pitches, your focus is actually on building relationships. This approach means you’re always connected to potential customers and you’ll be front-of-mind when they’re ready to make a buying decision.
In my experience, investing time in building trust is far more likely to lead to business opportunities than any form of blanket advertising ever could. That doesn’t mean traditional advertising doesn’t have a role, it just means you have to weigh the pros and cons of each approach and focus on the tools that will enable you to achieve your unique business objectives within the scope of your available resources.
How much money are you losing because of poor website design?
Conversions are where websites pay off. You must see your site as your laboratory! If you're a blogger might want to gain more subscribers. If you run an ecommerce site you want more sales. Maybe you just need more leads for your business. Whatever the action you want people to take your job is to make it easy. Help them help you. This free report is the marketing glue you need to fix your funnel.