Social Media Marketing Excels With Strong Corporate Branding
Social Media Marketing
For Corporate Brands
As a social media consultant, I can assure you if you’re launching your company out into the the social media marketing world, you have a lot of choices to make and many of the choices you make now will determine the company’s ultimate success or failure. One of the most important decisions to make is to pursue corporate branding, which basically means that you will be using your own company name as your product name, too. Some companies have done this very successfully over the years, such as Apple and Coca-Cola. If you are considering whether to pursue this concept in your own company, you are likely considering the benefits of doing so. Here are a few of the many benefits to consider:
- Cost Benefits – Corporate branding offers some significant cost benefits, which include stretching your marketing dollar by encompassing brand recognition and company loyalty under one umbrella. Often the company logo is also the product logo as well, which adds additional cost savings. When one symbol is used to market the product and the company, you will realize cost savings by not having to promote recognition for two different symbols and it keeps your social media marketing efforts more streamlined.
- Consumer Recognition – In many cases, your target audience will begin to recognize your logo and name much faster when the company name and product are linked together. With consumer recognition comes the ability to develop customer retention, develop your unique brand image, and many other important benefits. Experiencing these benefits faster can help you to ultimately increase market share and profits at a much faster rate than you otherwise would be able to. This has significant long-term benefits to your organization that cannot be diminished in importance. Social media marketing should be used to build customer loyalty and position your brand top of mind with the consumer.
- New Products – While utilizing corporate branding can lead to the ability for customers to differentiate between your various products without very focused marketing efforts, the fact also remains that many companies that use their corporate name as their product name often are able to launch new products at less cost. This is largely because of the increased level of brand recognition associated with this. In this regard, there are further cost savings for using this approach and as a social media consultant who focuses on content marketing this can be a valuable asset.
- Image – Many companies today are making an effort to promote their names with a certain social awareness. For instance, many companies are jumping on the eco-friendly bandwagon. With corporate branding, such companies can often easily relay their own company culture and social responsibility measures into a positive light with regard to their products. Others will focus on different images, such as being more affordable, higher quality, a luxury brand, and more.
It is important to note that there are some drawbacks to pursuing this strategy as well, and you should spend a great deal of time to explore the resources and information available on this topic. This is one of the most important decisions you will make in launching your business, so the decision should not be rushed into. If you need any insight or advice as you research this further and make the decision on which branding is right for your organization, take time to seek out the advice of an expert marketing professional.