Look, the fact is, social media is another task you have to do every day. Like getting out of bed, brushing your teeth and getting dressed. If you want to have an effective social media marketing campaign you need pay attention to it. You need to MANAGE it. that is the point. If you could set up a robot to handle your social media then why not just handle that same robot to run your business every day so you can vacation in Belize?
Because you can’t, that’s why.
No, social media is VERY social, therefore you need a living, breathing human being there to manage it. Doesn’t take a rocket scientists, but it does take regular commitment, every day and an effective plan to make it work for your company.
Trust me. I know.
Of the 140 million tweets on Twitter that are posted every day, 92 percent of re-tweets happen in the first 60 minutes. Content also churns over on Facebook, where the site’s more than 500 million users help businesses extend the reach of their campaigns by clicking the “Like” button.
Conversely, the average email marketing campaign is said to have an average lifespan of 48 hours, with most emails being opened within the first 24 hours. That’s a long shelf life compared to how quickly content and promotions shoot through social media.
The key is to not think about marketing in terms of the tools and destinations available. “This is my Facebook campaign.” “This is my Twitter campaign.” “This is my email marketing campaign.” “This is my YouTube campaign.” Think more about the message and how to best distribute it across the media.
For example, use Twitter as the hook where you spark conversation, and link back to Facebook, where you engage consumers in greater participation. Then use what you learn in your email newsletter and on your website for deeper content integration. Make sure that your content crafted appropriately for each channel.
Here are six examples of ways to spice up your year-long marketing campaign without investing a lot of time and resources:
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