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Social Media Loves Traditional Marketing

by Team Caffeine · 0 comments

lori r taylor, revmediamarketing, social media, social media marketing, branding, product branding, networking, oneclicksocietyLook. Your marketing campaign does not have to be an all-or-none effort.

Just because you have started using social media to market your brand doesn’t mean you should abandon your traditional marketing efforts. In fact, it’s much better idea if you don’t.

There is a role for social media marketing, certainly, but that role is not so large as to make traditional marketing efforts pointless. The best idea is to find a way to unite both these forms of marketing to achieve the very best results possible.

Social media marketing can be used to compliment your traditional marketing efforts, and vice-versa. And, in what will likely be a surprise to no one, your traditional marketing can be used to compliment your social media efforts.

Marketing is best done when you reach the maximum possible audience. Not every person who receives your message will respond the way you want, so the more people you reach, the better. Whether you use traditional marketing or social media marketing to reach them doesn’t matter.

The most successful businesses use whatever (and all) means they have at their disposal.

A  BRAND that has been present online since the days this newspaper still included “http://” in Web addresses is expanding its digital marketing tactics by embracing social media.
Perfetti Van Melle has hired the Martin Agency in Richmond, Va., part of the Interpublic Group of Companies, as the social media agency in the United States for its Mentos line of mints and gums. As Perfetti Van Melle gears up to introduce Mentos UP2U, its first stick gum sold in this country, the initial advertising efforts will be focused in social media like Facebook.

For instance, the new gum already has a Facebook fan page, at facebook.com/up2u, which more than 95,900 people have indicated they “like.” The first 1,000 visitors who clicked on the “like” button got free gum in a promotion that began on June 13 and ended on Wednesday.

Plans call for an invitation to be made next month on the fan page, asking those who “like” the new product to provide the name of friends they would want to receive samples.

Click here to read the entire article.

Team Caffeine

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