There is a big difference between investing your money in social media stock and investing your time into a social media marketing campaign. In fact, though the tools of social media may change with time (Friendster to MySpace to Facebook to Google+) the concepts will not. Now that people have discovered the many ways they can communicate electronically; the way they interact in a social way digitally, they will not want to go back.
Social media simply is NOT going away.
Sure, when it comes to investing in social media you are taking your chances. But when it comes to investing in the USE of social media marketing, the odds are clearly in YOUR FAVOR.
Major brands and companies are leveraging social media interest to increase profits, drive revenue and bring customers to their front door.
This is NOT happening by accident.
It isn’t happening because social media is the latest fad.
With nearly ONE BILLION people using Facebook today, social media beats the pants off the “Pet Rock” and “Bell Bottoms” when it comes to fads.
No, this is a whole new way for people to communicate, and if you aren’t in the game, investing heavily in social media MARKETING, you might just lose your shirt.
The Social Media ETF is here, or so it’s called. Recently, Global X filed with the SEC to launch a Social Media ETF which will be based on The Solactive Social Media Index, which is representative of business ventures involving social networking, file sharing, and other online media applications. The holdings will be screened for liquidity and weighted according to modified free-float market capitalization. The index is maintained by Structured Solutions AG.
With a limited field of what many would refer to as true social media, since we have yet to see IPOs from the likes of Facebook and Groupon (GRPN), some of the popular publicly traded companies that would be representative of the fund would include LinkedIn (LNKD) and Pandora (P). There will be obvious overlap with other similarly-themed tech ETFs that have launched recently like the Cloud Computing ETF and others.
Here’s Why the Social Media Bubble is Sure to Burst
There Can Be Only One – As we’ve been seeing in the Tech space, there is only one HUGE company that makes it in each space, but the market’s pricing in hundreds of companies as if they will be the next Facebook, Zynga or Pandora. There simply can’t be 10 of each in the #1 or #2 slot, which is where the lionshare of the revenues (and any hope of profit) will reside. Therefore, this relegates dozens of companies that private investors have bid up into the stratosphere as doomed to failure. Perfect timing for an IPO and a Social Media ETF!
Headline Hype – Just like what we saw during the internet bubble in the late 90s, retail investors start to associate a “cool” and popular, growing company as a great investment, regardless of how outrageous the valuation is. We should hardly be surprised if and when Facebook finally goes public Americans that have never bought an individual stock open a trading account just to buy shares in the company they spend hours per day on. Over the years, we’ve seen inexperienced retail investors trying to invest in hedge funds, rental real estate, life settlements, and to date, they’ve lucked out only with precious metals investments. But the story always ends the same.
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