Never THAT Busy
I know social media is a time commitment with no guarantee of results. And I know how busy you are. But choosing not to pursue that investment because you don’t have time for it is simply asking trouble. Not only are you missing a prime opportunity to promote your business, you are allowing your competitors to get an edge that you won’t have.
Time Management For Social Media
If you are worried about how much time you are committing to social media, get yourself a professional social media to help you make it happen. A professional social media manager can do the hard work for you while you take care of the day-to-day task of running your business. Again, it’s an investment, but it’s an investment worth making.
Don’t Turn Your Back ON A Good Thing
There are only so many opportunities, so many chances to do something great for your business. You need to reach for the brass ring, when it comes to social media, confident in the knowledge that, not only do you HAVE time for it, you MUST have time for it, if you want to succeed in today’s business environment.
I have a friend who runs a nationwide “traditional” business, and business has been down, like it has been for most people. I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study, which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.
What’s the problem? It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%.
I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. My advice is to pick one, start slow, and spread out as you learn. Here are some specifics:
Create a business profile on Twitter, LinkedIn, and Facebook. A business profile starts with a business account using your company logo as your picture (avatar), rather than your photo or a picture of your cat. If you are in consulting, you are the business, so use a professional headshot. Don’t mix your personal and business profiles or messages.
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