There Is A Difference Between Effective And Existing
Just because your company has a Twitter account and a Facebook page doesn’t mean you have an effective social media program. In fact, if your social media profiles are not properly managed you could end up doing more harm than good to your company.
The Right Tool For The Job
Social media is not an answer, it is a tool box full of possible solutions. But, just as a hammer can be used to break a precious vase or build a house, there are two sides to social media. You can use social media to help promote your company, your ideas, your brand. You can sue social media to counter vicious rumors or help defeat competitors plans to one-up you. Properly managed, a social media network can be just the right for the job when it comes to promoting your business.
If you allow your social media network to wallow in obscurity, or do not properly manage it, then instead of increasing revenue it could end up costing you more money later on down the line.
Like it or not, social media is here to stay. Facebook has over 600 million users worldwide; Twitter claims to have over 200 million and LinkedIn hit 100 million users back in March. Long before Facebook and Bing joined forces in May, both Google and Bing were incorporating social signals into their search results. Social profiles can rank in the search engines, increasing your online brand presence; trending topics on Twitter on complied in the RealTime results section of Google, Bing now shows you which of your friends have “liked” a link and more. There is no denying that social media will have a lasting effect on search marketing and SEO.
But just because social media seems to be heralded as the second coming, it is not the end-all-be-all magic bullet to your online marketing needs. A social networking profile is only as good and as useful as you make it to be. Just like SEO, social media marketing is not a set-it-and-forget-it marketing technique. Social media is 24-7, which means you better be an active participant if you want to make any headway. Social networking is all about making connections and establishing relationships. It is not the place to make a sales push. As a critical component of inbound marketing (along with SEO) social media marketing gives you the chance to connect with your consumers on a personal level, monitor your online brand reputation, build your brand presence and more. But you have to be smart about it!
I know that Wikipedia is never supposed to be used as a source, but there is a great list of social networking sites that you should check out. There are hundreds of social networking sites for every kind of niche audience! Which one do you think your consumers use, in addition to the big three?
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