Social Media Is Here To Stay
You might be a rabid fan of social media (which is likely if you are reading this blog) or you might now. Regardless, social media is not going away.
Like the proverbial Pandora’s box, once opened you can never put the wonders (and terrors) of social media back inside.
New Players. Same Game.
Each week new social media players run onto the field. Some go on to score game winning goals, while others limp off the field (or get carried away on a stretcher.) Google was the latest social media player to join the game and they promise to be a major player. Once again, no matter happens with Google, social media is here to stay.
Social Media: Use It Or Lose It
What should matter most to you, as a marketer using social media to promote what is your business, is not what social media tool to use, but that social media tools are there to be used. Today’s Facebook is tomorrow’s Google+, which is just going to lead to something else. Eventually. And only those who anticipate the name change, but stay in the game, are going to go on to capture the trophy.
LIKE IT or loathe it, social media is here to stay. And with an increasing number of companies competing for users, social media is slowly becoming entangled in everyday lives.
Twitter, Facebook and LinkedIn are all well-known names, with the last’s recent flotation on the stock market making headlines as its shares doubled in value on their first trading day.
And it’s becoming increasingly common to keep in contact with family and friends via Facebook, or make contacts through Twitter.
The rivalry in the social media space has stepped up a gear in recent days with the launch of Google+, a new social network that is currently in “field trial” and generating hype every day that users are restricted from joining.
Social media has changed the way we interact, the way we share information, and how we can build communities. One of the most successful examples of this is Wikipedia, the online user-edited encyclopaedia, and one of the projects of the Wikimedia Foundation.
Once described by Wired co-founder Kevin Kelly as “impossible in theory, but possible in practice”, the site has grown in popularity over the years. Officially, it has 425 million users, as measured by Comscore. But under-16s are left out of such research for privacy reasons, meaning the true figure is likely to be far higher.
Coming from a background of business development, research and high-tech start-ups, Wikimedia Foundation’s managing director Kul Wadhwa has a significant wealth of experience in the technology field.
“Technology in general was what I was interested in, but also how it affected individuals,” he said.
“I was interested in online video back in 1992, but also in digital transactions.”
Wadhwa built his first start-up when he was in Japan, a digital certification service, and has been involved in several more since.
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