Social media involvement has benefits beyond just posting photos of your kids in the swimming pool. In fact, using social media to promote your brand or company can help you increase your visibility online in a number of ways, increasing the likelihood it will appear in search results and possibly increase your web sites page rank.
Social media is more than just a fun way to keep in touch with relatives. For business owners and marketers it’s a way of letting people know you exist; that you provide a service or product they might need or want and how they can reach you to get it. Social media is certainly not the only tool you can use to do this, but it is one of the newest and most popular right now. Times change and new modes of communication come and go (remember CB radios and 8-Track tapes?) but social media appears to be a true game changer.
For business owners looking to give their web presence the biggest possible boost, social media is certainly one way–if not the best possible way-of doing that.
Social Media outlets are more than just additional ways for a company to communicate with the world. They can have a dramatic impact on your overall web presence. I have highlighted three of the main ways you can use Social Media to your advantage.
1. Interaction with peers and customers everywhere they are talking
This tactic is at the heart of any social media strategy, and with good reason. Conversations are happening everywhere… and they are talking about you. Why not join in? Interactions with others in a variety of different online settings increases both the amount of unique content relating to your company online and your overall online reach. Your website should not be the only place for anyone to reach you. With social media they COULD go to your website, or they could visit one of the other dozens of places where you are actively involved with the online community. It might be your blog, Facebook, Twitter, an industry forum, or even a review site. The goal is to encourage as much positive conversation about your brand as possible, and in doing so, become more visible online.
2. Improve Page Rankings
Every time Google sees a mention of your brand and your industry combined with a link back to your website or other social media profiles, it gives a little bonus to your page rank. Your page rank is essentially what Google uses to determine your popularity. And popular pages are what people want to see and what show up on search engine results pages (SERPs). The simple way of thinking of this is that every time any profile or page you own gets mentioned, it is more likely to be visited in the future. The more involved you are in your social media, the more likely you are to be found in the search engines. Even when links have a “nofollow” command attached to them (which makes Google ignore it for popularity and page ranking), anyone who clicks that link and ends up on more of your content is still helping to increase your traffic.
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