The social media landscape is now more diverse than ever. It includes just about anything you might do online including blogging, micro-blogging, user reviews, video posting and, of course, podcasting.
Podcasting may not seem as glamorous as it once was, but it is no less relevant. In fact, a properly managed podcasting program can be an integral part of your social media network.
With a podcast you can reach a wide audience, develop ideas, share and exchange ideas with others in your industry, and because podcasts are listed and available for free at iTunes, get your message out there.
So, no matter what your company does, there is likely room for a weekly podcast. Give it a whirl. All you need is a computer with a microphone and some interesting topics for discussion.
The Nurses Station came out of an idea that the company could use a social medium, such as podcasts, to reach a large portion of the nursing community while at the same time bringing brand recognition to Renal Care, the sole sponsor of the show.
Renal Care is a nurse-owned, nurse-run company that was started by DeMaria’s mother, Valerie Millerick, RN, who had to slow down her nursing career after being diagnosed with MS. Because of her experience, area physicians would call on her to provide renal services for their patients. The company grew from there.
“Our company provides acute services to 12 different community hospitals in the Hudson Valley region,” DeMaria said. “Our competitors typically cater to the larger hospitals and facilities. We serve small community hospitals and have become the go-to company for their dialysis services. Our representative at Bullseye Public Relations came up with the idea for the show as a way to advertise our services and also create brand recognition, and it just took off.”
DeMaria said the show started out as a monthly broadcast and then went to twice a month. “After about a year, we started to go weekly,” he said. Topics include meditation for stress in nursing and the healthcare reform debate. All the shows are prerecorded, and DeMaria usually does about five interviews each Friday. He recorded more than 20 shows in February alone, he says.
“I do a little background on my guests first and then just have a conversation,” DeMaria said. “The more free flowing the better. It makes for a much more informative interview.”
Each interview lasts about 30 minutes, although some may be as short as 10 to 15 minutes depending on how engaging the guest is. Past interviews have included Karyn Buxman, RN, editor of The Journal of Nursing Jocularity, a frequent guest of the show. “There should be humor in nursing,” DeMaria said. “We’re surrounded by misery and it’s good for diffusing tension.”
DeMaria recently expanded the show to include video podcasts, shooting at least two a month at area facilities. The first one was at Beth Abraham Adult Day Care in the Bronx. Another included Lt. Mike Wilson, RN, a trauma nurse at Bellevue Hospital in New York City who served in Iraq. “We go to the hospital and interview some of the administrators and nurses regarding their services,” DeMaria said. “It’s at no cost to the facility, and during the broadcast we’ll say ‘This episode is brought to you by’ whatever facility we’re filming from. It promotes our client, the show and Renal Care.”
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