What Do You Want To Know?
When it comes to information, social media might be just the resource you have been looking for. A new study shows that Americans still love fast food, but not so much burgers. This might not be relevant to you if you sell ironing boards. but, if you sell burgers this information is crucial.
Where did this information come from? Social media, of course.
Who Do Love? SOCIAL MEDIA!
Social media is becoming the go-to source for people who need analysis of their product, brand or company. If you want to take the pulse of your customer base, social media can be your doctor. You need to know how to mine the social media networks for that information, but that’s where a social media professional can help.
Play All The Angles
So, while you are busy building your social media network don’t forget to consider the other benefits you can rap from your network. Specifically, information.
Social media users posted many more positive opinions than negative about US fast food chains over the last 12 months, with Subway garnering the most praise on social media, according to a new social media analytics report from Amplicate.
The report found that 70% of all opinions posted on social media about US fast food chains were positive over the 12 months, despite a slew of negative headlines about the fast food industry over the year.
Subway was far and away the most loved fast food chain over the last 12 months, with 83% of opinions on social media expressing love for the sandwich giant ( http://bit.ly/nRWdX0 ). Only Popeye’s (AFCE) was close to receiving as much love. 79% of comments about the Cajun chicken specialist were positive over the 12 months.
Taco Bell (YUM) had been the most popular fast food chain heading into 2011. But the Mexican-style food chain suffered a fall from grace in early 2011 when a scandal concerning the meat contents of its ground beef tacos dented its popularity on social media.
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