Google Gaining Steam
Every week there are new numbers from Google+. The latest reports says that 25 million people have signed up for the recent social media service from the search engine giant. This might be good news for Google, but so far, it has little impact on businesses as Google does not allow business accounts.
Will They Or Won’t They? And Will It Matter?
Once Google allows business accounts it seems likely businesses will flock to the new social media site. It is hard gauge how effective the new site will be at driving business, but if they can host the same volume of members that Facebook has (closing in on 1 BILLION users) then there is a good chance the new site will be an effective social media marketing tool.
In The Meantime…
Lots is being said about Google+ and the way the company is encroaching on Facebook territory, but Facebook has been doing some expanding of its own. Your Facebook profile can now become your web site and a separate email address. They released a new Messenger app today that will allow users to focus solely on the communication aspect of their service. As much as Google is trying to dominate social media, Facebook is digging in its heels and flexing its social media muscles.
Despite launching only a month ago, Google+ has made a tremendous impact on the social media landscape. A new report conducted by YouGov and Bloomberg predicts that more than 20 percent of the American internet audience will join the social network over the next 12 months.
Thirteen percent of adult U.S. internet users have signed up for a Google+ account and another 9 percent plan to do so during the next year, says the report. With 25 million consumers already signed up for the social network, the number of American users is expected to cross the 40 million mark soon. This puts Google+ ahead of Twitter and LinkedIn in terms of U.S. users. This is especially notable as Brafton recently reported that LinkedIn hit a new landmark in terms of members.
Businesses that have social media content marketing plans in place stand to gain the most, as Google+ users tend to be engaged by content posted on the social network. Nearly half (45 percent) of users read content published on Google+ at least once a day, and 46 percent of users report creating content on the social network (suggesting it could be valuable for generating social advocates). These figures support Brafton’s earlier report that Google+ is gaining value as a driver of social traffic.
“Google+ is starting off extremely strong. It’s chipping away at engagement levels on Facebook and Twitter. With Google reporting 25 million accounts already and an estimated 16 million more U.S. adults reporting that they plan to join over the coming year, Google+ can be a threat to both,” Michael Nardis, head of YouGov Investment Products, asserts.
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