Who Is Listening To You?
In every human endeavor some individuals rise to the top. They become shining stars in their chosen field. The cream of the crop in their discipline, they talk more, listen more and gather huge groups of like-minded individuals around them to discuss and share all the latest information pertaining to their field of expertise.
They are commonly known as the elite of their field.
Social media is no different than any other field when it comes to elites. They are easy to spot–people who primarily participate only in one specific field, marketing let’s say. They share and exchange marketing information primarily with other marketing individuals. Their conversations are specific and tend not to stray too far from their chosen field of expertise.
These are the individuals that have pushed the growth of social media to its current heights and they continue to supply the bulk of the information being passed around social media networks. There is method to their madness, however. By continuously participating in conversations about their area of expertise they are more likely to stay up-to-date on changes or new technology. They also know that the more active they are the more likely they are to be seen and heard.
The same is true of your social media network. The more active you are on social media, the more you participate in conversations related to your industry, the more likely you are to be noticed and recognized as a leader.
Being an elite is not an end, in and of itself. It is a way of maintaining a level of interaction that makes all the difference when it comes to garnering recognition. Especially on social media.
A tiny proportion of Twitter users generates the bulk of new content, and users tend to focus on messages in their field of interest, a new study has found.
In fact, “20,000 elite users, comprising less than 0.05 per cent of the user population, attract almost 50 per cent of all attention within Twitter,” reads a study released last week by a team of researchers from Cornell University and Yahoo! Research.
The study supports current intelligence on how social media sites such as Facebook and LinkedIn propagate information and opinions.
The Yahoo! analysis of 260 million tweets containing URLs sent between July of 2009 and March of 2010 suggests that Twitter works more like a grapevine, reaching an ever wider audience with each re-tweet.
Using sophisticated data mining tools that track the behaviour of social media users, rating sites such as Klout and another recent arrival, Kred, spotlight people with some influence in specific fields, from Hollywood gossip to consumer products.
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