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Social Media Distractions Cost Millions In Productivity

by Lori Taylor · 0 comments

social media marketingCompanies are dealing with employees who cannot keep their hands off their social media network while at work. This is costing companies millions of dollars in lost productivity. It is also creating huge social media networks where people while away the hours tending farms, checking status updates and passing along viral video messages.
Because so many people spend so much time online at social networking sites, these sites have grown to enormous proportions. Facebook now boasts more than 600 million users worldwide. You can bet at least some of their users are checking their pages while they are supposed to be working.
The growth of social media has also created a cottage industry of social media marketers and folks whose sole job it is to leverage the power of social media markets to sell products and promote services.
But for companies trying to increase productivity these days, the first place they should look is at the social media networks their employees have access to.

The survey of 515 white-collar workers portrays a workplace culture in which employees snub their noses at the grindstone as they juggle personal interactions with their faces focused on Facebook, family demands, and work, says William Powers, author of the 2010 book “Hamlet’s BlackBerry.”

More than half of U.S. workers waste an hour a day on interruptions, the survey found. Electronic devices and emails take the rap for 60 percent of the disruptions, while traditional distractions such as phone calls or jabber-jawing with colleagues account for the other 40 percent, according to the survey, which the software company Harmon.ie and polling researchers uSamp conducted
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“This technology is supposed to bring us together, but it makes us rude,” Powers told USA today. “It’s a wake-up call to be smarter about the devices we’re on.”

Another shocker: The average worker wastes 2.5 hours a week looking for documents he has misplaced in poorly organized electronic files.

Click here to read the entire article.

Lori Taylor

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