Look, by now it’s an established fact: A properly managed social media network can greatly improve your business in a number of ways.
With a properly managed social media network you can engage more (and more effectively) with customers, clients and business partners; have a better understanding of the direction your company needs to go; increase sales and profits; oh, and increase sales and profits.
Yes, I know I said that twice. I said “increase sales and profits” twice for a reason. What better motivation is there for a business owner to use social media than to see an increase in sales and profits? What is the purpose of being in business if not to profit?
Social media can not only make it easier to show a profit, but it can also show you ways to profit you might never have thought of without it.
You’ve heard about what social media can do for you, and maybe even seen some of your peers gain from it but need more statistics and proven case studies to understand that the social media mantra will provide benefit to your business and is not a passing trend.
Blogging is Social Media too!
Social media is very simply networking with people (potential customers) by the technique of blogging. Small businesses can easily adopt this method of corporate blogging to grow their businesses.
Says a media consultant-“I was recently hired by a company as a marketing associate and my job is centered around social media. I spend my days creating brand awareness by twittering, blogging, and searching. I agree that it is worth small business owner’s time, but it is also worth large business owner’s time! Social media marketing has proved to be successful and it is free or close to it. Every company, big or small, should be investing their time.”
The Social Media Small Business Model
If you are looking to use a social media such as Twitter to explode your business online, then as a small business owner you will have to rethink your marketing parlance. The theoretical and conventional dictates of marketing outline the four Ps: product creation, pricing, market placing and promoting for optimized returns.
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