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Social Media Can Be Overwhelming

by Team Caffeine · 0 comments

lori r taylor, revmediamarketing, social media, social media marketing, branding, product branding, networking, oneclicksociety

How Many Sites Do You Manage?

Believe it or not, you can have too much of a good thing. Whether it’s chocolate, coffee or alcohol–take a little, and you’re ok. Take too much, and you’ll likely have a problem.

The same is true with social media.

As a social media marketer I understanding how overwhelming some social media marketing can become if they are not properly planned and managed. A company might be posting some pieces of information on Twitter, other pieces on Facebook or Google+ and still more information on YouTube, without ever designing a system for managing this information and coordinating its efforts. They might also have abandoned accounts at Quora or MySpace or any of the dozens of other smaller social media sites in existence. All this information needs to be gathered together and the clients interests protected.

That’s my job.

You can make my job a little easier by not biting off more than you can chew. Let me help you create a very specific social media marketing plan which addresses your specific needs. I need to know what resources you have available, whether that is labor hours or investment dollars, so I can create a plan which you can control and understand. This will also help you determine how effective your social media marketing plan is just by checking a few simple metrics: how many Followers you have, how many people attend your upcoming sale; how many people buy your book, etc.

Don’t let yourself be overwhelmed by too much social media involvement. Let’s focus on our efforts and make your life just a little bit simpler.

 

Only 26 percent of chief marketing officers track blogs and just 40 percent track any online communications, while 82 percent still rely on traditional market research to shape marketing strategies, according to the study.

A few top consumer brands, such as Coca-Cola , Nike and Starbucks — are using high-profile social media campaigns to great effect to find out what their customers want and to communicate with them.

But most CMOs are struggling to prove that investments in social media marketing would yield returns, according to the survey of more than 1,700 CMOs published on Tuesday and carried out in face-to-face interviews from February to June.

“The perfect solution is to serve each consumer individually. The problem? There are 7 billion of them,” said one CMO at a consumer-products firm in the survey.

Some 82 percent said they planned to increase their use of social media over the next 3-5 years.

IBM, along with other technology firms and big advertising agencies, is seeking to capitalise on the need of marketers to analyse data being created and shared on sites like Twitter and YouTube or by email.

Click here to read more about social media marketers.

Team Caffeine

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