Social media is a great tool for communicating with customers, finding new clients and new employees and marketing your products, brand or services. It also boasts an impressive array of tools that can make your entire business run smoother and be more effective at whatever you do.
Facebook and Twitter are the two major players in the social media world with Google+ quickly gaining ground. But why stop there? If you have videos to market then you need YouTube to help market them. YouTube is one of the top five most popular search engines making it a must-have in your arsenal of social networking tools. They have a whole host of tools to help you optimize your channel, promote your videos and even monetize your videos, making it (so far) the best video marketing tool around.
There are also an assortment of tools available to help you schedule your Tweets and Facebook status updates, like SocialOomph and Hootsuite. And other tools to help you make on-the-spot posts to a micro blog like Posterous and Tumblr. If face-to-face communication is what you need, consider Skype or even the new video hangout portion of Google+ to make it happen. If your company produces a great deal of photographs of customers, events or even new products, consider the Flickr social network to help maximize your reach.
Social media is not limited to just a handful of sites. Instead it reaches across the web to provide you with a wealth of tools to help you get your message out, get your business done and be successful at whatever you do.
With no sales offices outside of the U.S., Nimbula also depends on Twitter to attract potential customers. The company, founded in 2009, posts Twitter messages about upcoming products and mentions in the press. According to Malekzadeh, Twitter’s nominal cost allowed the company to try many different marketing messages and immediately recognize the effective posts by seeing a jump in their site traffic.
To chat with potential customers and employees in remote destinations, Nimbula turns to Skype and Cisco System’s WebEx program for Web conferencing. For prospective clients, this allows real-time demonstrations without expensive travel. For potential hires, virtual meetings allow them to show more of their personality and communication skills than a phone call would permit, said Malekzadeh, adding that interviewees appear more focused during video sessions.
“Twitter doesn’t just necessarily bring you the best candidate,” Malekzadeh said. “More talent is presented through shared video conferencing.”
And the interviewees don’t mind appearing in front of a camera, he said.
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