In fact, today nearly half of all companies which use social media report attracting new customers with it. This is no doubt due at least in some small part to exposure. Like a billboard on the highway. If you pass by a billboard advertising “Joe’s Electrical Service” every day, then suddenly need electrical service, you are likely to think of Joe.
With social media it is a more aggressive trade in marketing. Consumers actually look for the brands they are loyal to and embrace them. They might also be willing to embrace new brands they do not recognize, simply because they have been exposed to them often in the social networking experience. This is a definite win for marketers looking to capitalize on the social media landscape.
Around 41 per cent of UK companies now use social media sites to attract new customers, which is an eight per cent increase from 2010, a study by Regus has found.
It was also found that 48 per cent of UK firms use social media sites to engage and connect with existing customers.
Celia Donne, regional director at the company, said: “Business social networking has finally come into its own in the commercial world.
“More and more companies are leveraging the channel not only to increase the loyalty of existing customers, but as a successful acquisition tool.”
She added that this is an important medium in terms of raising brand awareness as one in three social media users is a friend or follower of a company page or profile.
At least a third of UK businesses invest 20 per cent of their marketing budgets into social network ad campaigns.
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