If you own a business today then chances are at least some of your customers visit you via your online portal. this might be a website, a Facebook Page or something else. Whatever sort of online presence you have you have because you recognize its value. Right?
If you are a good business owner you do. There is a specific way of doing business, and it involves getting your name out there, attracting attention and letting people know you exist and are best at what you do. Social media can do all of that in one fell swoop.
Today’s start-ups are finding it is more and more important for them to have a social media presence before they even think about having an IPO. With nearly one billion people one Twitter and Facebook alone, it just makes sense.
I’m not going to talk about why startups should utilize social media and all that other basic stuff. Instead, I’ll focus more on the bottom line aspect of finding out what their purposes and agendas for using social media are, which is a prerequisite before even thinking of hiring a “social media expert.”
First and foremost, let me tell you that the product is still the number one priority. If you’re going to market a bad product that hides behind a smokescreen of flowery words and flashy ads, it might sell for a while until people start to experience how crappy it is. One thing to keep in mind is that other startups are using social media as well so if you screw your shot, chances are people will just move on and talk about the next big thing.
Peter Shankman recently wrote a very interesting article titled “Why I Will Never, Ever Hire A “Social Media Expert,” and I have to say a lot of his points are agreeable.
How much money are you losing because of poor website design?
Conversions are where websites pay off. You must see your site as your laboratory! If you're a blogger might want to gain more subscribers. If you run an ecommerce site you want more sales. Maybe you just need more leads for your business. Whatever the action you want people to take your job is to make it easy. Help them help you. This free report is the marketing glue you need to fix your funnel.