Have You Written “The Book” Yet?
You know the one…
If you don’t know him – he’s brilliant, fun and pretty hot – I’m just sayin’.
Based on their success it would seem your book is a golden ticket to shine – to finally show the world just how BIG that brain of yours really is, once and for all.
WHY SHOULD YOU LISTEN TO ME?
With a Klout score ranging from 74-76 some people would say I know what I’m talking about. Of course, some would also argue it’s meaningless, so fortunately a rock it with more than just my Klout score.
As a guest blogger at massive traffic magnets like Social Media Examiner, PickTheBrain, Convince and Convert and other top blogs, it would seem my knowledge, expertise and opinion hold value to someone, somewhere.
I’ve been a 7-figure earner since I was 25, precisely because of my ability to keep my clients from the red through the use of innovative direct response campaigns.
I’d say that’s worth a few more minutes of your precious time. I charge a premium for mine, but this is important enough I’m writing about it for “free.”
This is What I’d Tell You To Do If You Were My Client:
1. Own your space.
2. Become an industry expert, or hire one to affiliate with your company (like Hubspot wisely did with Dan Zarella).
3. And by God, add some damn value by giving your audience more than they bargained for every day, all day.
ARE YOU LUCKY, OR SMART?
To those who know me, I’m a trend hound. Blessed with a nose for business, and a sniffer which rarely goes wrong, I’ve been labeled, among many other things, as “lucky.”
I call it being in the right place at the right time, while always working really, really hard. The truth is probably somewhere in the middle.
Either way, this “middle ground” has led me to follow Master Card: Everywhere you want to be…only I try to be there first.
BEING FIRST MATTERS
I was the first marketing strategist to lead her large non-profit clients to the Nirvana of 100’s of millions of dollars by mailing gold foil address labels as an upfront premium. Hence my national DMA Echo Awards and off the charts response rates (over 30% for house file mailings of millions).
As a first round investor in uber-successful Klout, Pixsy (the 2nd or 3rd largest video search engine), and other cool tech companies such as Live Matrix, I enjoy being at the bleeding edge of business.
This nose for profit has helped my clients get where they need to go, without wasting their time, and what eventually led me to the Promised Land of digital marketing.
From being an early bird on Twitter, to putting QR codes on tee-shirts for brands like Cops, then using them in direct mail campaigns which effectively drive traffic from Facebook to you, I work hard to leverage each touch point so I can maximize my client’s marketing muscle.
I’m not telling you this to impress you – I’m tooting my own horn to get your attention so I can impress UPON you….
HOW TO BE THE NEXT BIG THING IN YOUR NICHE – FAST!
Even if your aim isn’t to build your brand or business, you should watch the strategy below closely, especially if you have clients craving a boost in their authority and influence.
If you’ve not started creating industry specific products for Kindle at Amazon, you my friend might be a marketing moron.
Ebooks are outselling print by a margin of more than 3/2, and there are currently 9 authors who have sold more than a million downloads each, and counting. Ignore this piping hot trend and you’re basically the polar opposite of my friend, co-collaborator and ghostwriter extraordinaire Sean Platt of Ghostwriter Dad, Writer Dad, and Collective Inkwell, just to name a few.
If you’ve been online and paying attention, you’ve run across Sean many times, even if you didn’t realize it. Sure, Sean is a spectacular writer, but that’s not what’s turning him into a fiction and children’s poetry mogul, practically overnight.
Ok, maybe he’s not a mogul, yet. But trust me friends, if being first matters, you better rush to the front of this line NOW. And you can’t let your writing skills deter you.
You aren’t trying to win the next Pulitzer (although I think Sean just might some day). All you need to do as an average Joe writer is head to elance.com and find someone to help you get your brilliant thoughts from your head and onto Amazon!
AMAZON “DFY” – NO WAY YOU CAN LOSE
While Amazon won’t write content for you, they will promote it for you all day, every day, provided you get your part right.
Amazon has something known as a “relevancy engine,” where they’ll happily pimp your book to all the right people. Much like ranking well in search engines, you must tag, optimize and do all the other super important stuff Amazon wants you to do.
When readers love you, Amazon loves you, too. And they’ll show their affection by recommending your work to anyone they think might be interested. Add in the ever addictive “one-click” button, and smart writers and marketers simply cannot lose.
Now Sean is probably the best all around writer I know, but that isn’t a prerequisite to success, so let’s settle that right now.
Having carte blanche at some of the biggest blogs in the world, either with his own name or as a ghost, Sean’s had his writing go crazy viral – to the tune of over one million views (I still can’t say that without hearing Dr.Evil’s voice, can you?)
Truth is – it isn’t always easy to follow great advice. Sean’s been up my you- know-what to get my Social Caffeine™ series of eBooks written and published to Amazon for a while, and while I’m definitely working on it, I’ve had a steady stream of paying clients to tend to first – a quality problem for sure.
It wasn’t until Sean got his “serialized fiction” project,“Yesterday’s Gone” on Amazon when the fire he lit under my ass went super nova.
Now it’s mission critical for me, and should be for you too.
WTF IS SERIALIZED FICTION?
While not exactly new, Sean and his writing partner, David Wright, had to blow the dust from the rarely used term. Basically, the pair saw what was working like gangbusters on TV, then reverse engineered it to create amazing Kindle content, uniquely tailored to the modern consumer.
The model is so new it still has the shrink wrap. Sean’s been doing interviews all over creation and admits he doesn’t know the rules, but can clearly see it’s working!
Yesterday’s Gone, with little to no promotion, cracked the top 100 on Amazon for genre fiction in its first two weeks.
Of course it helps that the book is AWESOME. If you like Stephen King, were a fan of LOST, or love edge of your seat thrillers or serialized TV shows like 24, Walking Dead or Breaking Bad – oh honey – run, don’t walk, and download the series NOW.
(That’s not an affiliate link, by the way. Seriously not trying to make 10 cents yet- there are easier ways.)
But no matter how awesome the book might be, the model is almost smarter than the title itself.
You can taste the “pilot” for .99 cents, or buy all 6 episodes for 4.99
Is that genius OR WHAT?
Seriously. Think about it.
At .99 cents you get practically nothing but a wink from Amazon, financially. At 2.99 and over, the take-home for an author is a whopping 70%, meaning a $4.99 title yields $3.50 of profit. Not nearly as much as an eBook on your site perhaps, but you don’t have the engine of Amazon to push it to markets you’ll never reach.
It’s ALL about positioning.
YOU DON’T HAVE TO BE STEPHEN KING TO WIN AT AMAZON
Sean is a freak of nature – his ability to write anything and everything, from page-turners to sales letters to poetry, will be the stuff of legends – I promise you. But you aren’t him. No one is (I’m not even close – and let me tell you I’m no loser when it comes to writing).
Even though Sean is an amazing writer, I groaned when he wanted me to read Yesterday’s Gone. Not because I didn’t want to, but because I’m an excellent friend. I’ll always tell you the truth, and for some of people, that’s the last thing you want to hear.
But I don’t lie, and won’t lie now.
My family is full of fast-reading super freaks who spend vacations as beach reading junkies, and we happen to hate a lot more than we love. So I was apprehensive about Sean and David’s so-called “serialized fiction.”
I was actually sorta dreading it…
Until I read the first page.
Then I read the second, intrigued…
Then the third, fourth and so on…
Until I was no longer reading a book for a friend – I was sucked in, swallowed, chewed up and spit out. And I loved it. I started when the moon was high, and before the sun rose I’d read all 6 “episodes” of Yesterday’s Gone’s first season.
(Side note – this is an ABSOLUTE MUST READ if you love science fiction or thrillers.)
Yes, I read all six episodes in a single sitting.
And I wanted MORE the minute I was finished. And therein lies the genius of the model.
YOU can do this too, even with non-fiction!
WINNING IN 2012 WILL BE ABOUT BLOGGING LESS AND WRITING MORE
Many people are preaching less daily blogging, more EPIC posts. The ones with real meat such as this Conversion Guide for Bloggers at Viper Chill, Sean’s own Ultimate Writer’s Guide to Guest Posting, or my extremely well received 6,000 word post on Facebook.
Amazing but true: With the right niche, proper planning and effective keyword research, you can rank on page one of Google faster through Amazon, with mega posts disguised as ebooks, than you might with your own site.
Even better – you can rise through the ranks of Amazon and get your book in front of ready-to-take action buyers – just like Sean did.
It’s not just Yesterday’s Gone that Sean has published in the last few months. He and Dave have published several titles which are holding their own; including the children’s poetry book “Syllable Soup,” which hit #1 in for children’s poetry and his followup, “Beauty and the Beast” published over the weekend is right behind.
It helps that Syllable Soup is a phenomenal piece of work, with echoes of Seuss and Silverstein, more modern and just as magical. But the point is, Sean’s developed a system for getting quality content to Kindle that people love to talk about it.
With over a dozen uploads to Kindle, and an average 5-Star rating, Sean has a friend in Amazon, and they’re starting to recommend him regularly. In fact, when he published singles from his book Writing Online, they started to sell without a single post, link or tweet from Sean.
And they’ll do the same for you as long as you’re smart. Sean’s way is working for him. Find a way that works for you.
Put QR codes to videos at your site which further articulate a point to send far more qualified traffic to your company.
Give additional bonuses, with free reports or blueprints to further illustrate a point from your book, with a simple link and a call-to-action to find out more!, so you can turn that reader into someone eager to do business with you.
Amazon may not be the biggest search engine in the world, but it is the biggest for buyers. Leads you generate from Amazon are superior to those coming form plain ‘ole web surfing, which can often yield info-sucking troll who at best take everything you can give with nothing in return. And at worst, leave negative comments littering your blog.
EVEN BILLIONAIRES ARE DOING IT
Yep. My friend Keyur Patel, technology genius, movie mogul, and owner of Kiwa Media, has over 1,300 children titles in an iPad app. Rumor says it’s making over $200,000 per month, and just getting started.
If you want to drive a greater number of more qualified leads…
If you’re seeking new strategies to gain instant authority…
If you want to write the NEXT BIG THING…
Do your homework so you can start “hocking” your goods at Amazon. Pun intended via Amanda Hocking is million-a-month digital author and if you haven’t heard of her – dear Lord – get up to speed!)
Check out the the awesome fun of these trailers. They’re both great, and totally different:
Yesterday’s Gone: Season One
Yesterday’s Gone: What Would Boricio Do?
Yesterday’s Gone is a title worth paying attention to. Whether you’re a reader, writer or marketer, it’s a potential game changer, well worth following. You can start by buying the Yesterday’s Gone pilot for $.99, or get the full “season” for just $4.99 and keep the smile on your face for a week. If you want to make sure you don’t miss a thing, click here to become a “Goner,” and get exclusive chapters with shocking endings, and a ringside seat to our behind the scenes marketing.
P.S. If you read Yesterday’s Gone, which you should, and LOVE it, which you will, please leave a review on Amazon. Great karma for when you’re publishing what’s important to YOU!
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