The Hello Bar is a simple notification bar that engages users and communicates a call to action.

More RetweetsYou want to engage as many people as possible on Twitter.

The more people who see your Tweets, the quick you’ll grow your base of followers.

How can you get your Tweets out there? By having them retweeted.

It’s up to your followers to decide whether or not they’ll retweet you. But that doesn’t mean getting retweeted is out of your hands.

There are simple strategies you can follow to better your chances of being retweeted.

Ready to get stuck in? Then here goes.

1. Keep Your Tweets Short (70-110 characters)

A full tweet is 140 characters, but you shouldn’t use up all this space. The ideal length for tweets is between 70 and 110 characters. Why’s that? Because shorter tweets give space for others to retweet you, and add their own comments to your tweet.

2. Remember Your PVQs

Get the acronym “PVQ” stuck in your head, and you’ll get more engagement. What’s PVQ? Photos, Videos and Quotes.

Twitter researched its own users and looked at the types of tweets that got the most retweets.

Photos got 35% more retweets than average.

Videos had a 28% boost compared to the average.

And quotes were 19% more likely to retweeted compared to the average.

So…. PVQs. Got it?

3. Add a Hashtag

Hashtags aren’t quite as powerful as photos, videos and quotes, but they do give your tweets a better chance of being shared.

The same research by Twitter found that hashtags are 16% more likely to be shared.

4. Find the Best Time of Day to Tweet

Time of Day to TweetThe optimal time for tweeting depends on when your audience is online (there’s even something to be said for tweeting during quiet times, so you stand out more).

Think about your target audience when deciding what time to tweet. Then test, test, test to see the times of day when you get the most engagement.

Also check out our infographic of the best and worst times to post on social media.

5. Ask for Retweets

When Dan Zarella included the phrase “Please ReTweet” in his tweets, he found that 51% of tweets were retweeted.

Without this phrase, just 12% of tweets were retweeted.

Want people to share your tweets? Then ask them to do it. They’ll happily oblige.

Over to You

What strategies do you use to get more retweets on Twitter? Share your tips in the comments section, below.

Airline Social Media

How do you become a millionaire? Make a billion dollars and then buy an airline. – Warren Buffett

Buffett learned from experience – he got burned when he bought shares in US Airways worth over $300 million. In five years, they’d lost 75% of their value.

Buffett joked: “If a capitalist had been present at Kitty Hawk back in the early 1900s, he should have shot Orville Wright.”

Well, maybe shooting one of the Wright brothers is taking it a bit far. But airlines are tricky businesses to run at the best of times. Little wonder they so often lose money.

Your customers are tired and often grumpy. They’ve often got up early (or stayed up late) for their flight. Then they had to line up for check-in. Then security – which is simultaneously terrifying and humiliating. Then they’ve had to fight their way on board to find a cramped seat where they’ll have to sit for several hours.

Not even the food is special.

Hook that up with the fact that you’re dealing with people’s dreams. Vacations they’ve saved years to take. Trips across country to reunite with relatives or friends. Travel to a make-or-break business deal.

Airlines have a tough job on their hands.

Would you want to be an airline? I’m not sure I would.

But if I was, I’d be careful to avoid these mistakes.

1. Ryanair’s “Middle Gimp”

James Lockley and his newlywed wife had spent two hours stuck in traffic en route to Stansted Airport in London, England. They were flying out to their own wedding reception in central Europe.

Despite the delay, they arrived at the airport an hour before their Ryanair flight was due to depart.

Yet due to Ryanair staff behaving incompetently, the plane boarded without them.

They were left stranded – and furious – in London, while the guests at their own wedding reception partied without them.

Lockley’s revenge? A letter of complaint to Ryanair that he published to Facebook. Ryanair staff are characterized as “Vacant”, “Not That Bright” and “Middle Gimp”.

Middle Gimp – supposedly a customer services manager – showed no compassion o their plight.

Here’s the story:

Middle Gimp had clearly listen hard at Ryan Air Middle Gimp school as he managed to take two perfectly calm and sane adults and in a matter of seconds reduce them to angry people considering violence.

‘Check in opens 3 hours before the flight’ he barked repeatedly as if it was the answer to every question in life. We tried to ask Middle Gimp direct questions about why it was necessary for us to miss the flight because the Child had forgotten to do his job, and Vacant had forgotten to do hers.

‘Why is this our fault, and why should we miss the flight because Ryan Air staff have admitted they made errors?.

‘Check in opens three hours before the flight’

‘Do you acknowledge we have just cause for complaint as we tried to do the right thing and the only reason we are not on the plane is because of communication failures with Ryan Air Staff?’

‘Check in opens three hours before the flight’

‘What colour are my trousers?’

‘Check in opens three hours before the flight’

You can read the full letter here. At the time of writing, it’s clocked up close to 70,000 shares.

Ouch.

Worse, Ryanair have just ignored it.

Ryanair gets by on being cheap. People use Ryanair because they want to save money. And maybe that’s a strategy that will always work for them.

But here’s the rub.

People today expect more of companies, especially when it comes to customer service. Companies who fulfill that expectation are rewarded for their effort.

Research shows that seven in 10 (71%) consumers are likely to recommend a brand to others, if they experience a quick and effective customer service response on social media. That figure drops to 19% for consumers who don’t receive a response.

2. United Breaks Guitars

Canadian musician Dave Carroll was flying from Halifax to Omaha, Nebraska to play at a gig. He checked his guitar into hold.

During a layover at Chicago’s O’Hare International Airport, he overheard another passenger exclaim “they’re throwing guitars outside”.

When Carroll arrived in Omaha, he discovered that his $3,500 Taylor guitar had suffered severe damage.

Carroll tried to claim compensation, but his claim was repeatedly rejected because he had failed to submit the claim within the “standard 24-hour timeframe.”

After nine months of frustrating phone calls and failed negotiations, Carroll changed tactics. Instead of trying to deal with United’s customer service team, he wrote a song about his experience.

“United Breaks Guitars” was an instant YouTube hit, clocking up 150,000 views in a single day.

United immediately contacted Carroll to “make what happened right” – though they only offered $3,000 in compensation (Carroll took it, and gave the money to charity).

Fortunately, Taylor guitars stepped into the breach, offering Carroll two Taylor guitars.

And “United Breaks Guitars” is still Dave Carroll’s biggest hit, with over 14 million views on YouTube.

What does this show? People power. Your customers have a greater voice than ever before – so don’t dismiss them when they come to you with problems.

3. #QantasLuxury

Back in 2011, Australian airline Qantas unintentionally kicked off a Twitter comedy hour.

Qantas asked people to tweet about their dream luxury inflight experience using the hashtag #QantasLuxury.

Did people start sharing their flying fantasies?

Nope, they didn’t..

Instead, they used the hashtag as a batsignal to get the attention of Qantas customer services.

Tweets included:

My #QantasLuxury experience would be no matter what time or duration of the flight a proper meal is served a cookie is not a meal its a joke

A complimentary cheap hotel room because your cynical airline left you stranded in Adelaide, of all places. Adelaide. #QantasLuxury

A plane that doesn’t have an exploding engine! #QantasLuxury

The lesson? If you’re going to ask your customers to dream better, then make sure your current offering is already damn good.

The Takeaway

What’s to learn from all of these? Your customers matter. Listen to them and treat them with respect – and they’ll do the same in return. Ignore customer complaints at your peril!

Twitter Personality

Personality matters.

The right personality can help you stand out from the Twitter crowd. It can help you connect with clients, customers and influencers.

“But who I am is who I am,” you might think. “How can I craft a personality?”

You’re thinking wrong.

The person you are on Twitter is a constructed personality. You craft who you are on Twitter

I’m not saying your Twitter personality isn’t real. I’m saying you built it. Or to put that in a more empowering way, you get to build it.

Isn’t that being crafty and dishonest? It could be, if you’re a dishonest person. But if you’re honest, then you’ll craft an honest Twitter personality. You’ll shape a personality that’s true to who you are.

We’re All Crafters

We all behave differently in different situations. You likely share more of yourself with your loved ones than you do with work acquaintances. And you behave (and speak) differently depending on whether you’re meeting with a client, or lounging on the couch watching TV.

That doesn’t make you dishonest or crafty. It just means you’re expressing yourself appropriately.

So how can you express yourself appropriately on Twitter? Here are four simple steps…

1. Remember Everything is Public, Forever

Everything you share on Twitter creates a permanent footprint in cyberspace. Yes, you can delete tweets, but it’s likely that there’s a record of them somewhere.

If you wouldn’t say it in public, in front of your mom, your kids or your boss, don’t say it on Twitter.

2. Show Who You Are – At Your Best

Everyone has good and bad days. None of us can be perfect all of the time.

But that doesn’t mean we have to show our dark sides to the world.

Complaining, getting angry, and being mean are all bad ideas on Twitter. If you need to vent, do so with your friends, in a private space.

Twitter’s the place to be your best self.

3. Don’t Be Afraid to Shine Brightly

You’ve probably read (including on this blog) that it’s a good idea to choose a Twitter niche and stick with it.

That’s good advice. But stick too tightly to your niche, and you risk curtailing your personality.

When you’ve got something exciting to share, share it. Your Twitter followers love to see that you’re human, and that you’ve got diverse interests.

4. Lay it Out In Your Bio

Have you ever been into a doctor’s office and seen a picture of their family on their desk?

That picture isn’t just for the doctor’s benefit. It’s there for you too, so you can see that the doctor is a loving, caring person. It’s a window into the doctor’s personality.

Your Twitter bio should be a window into your personality. It should let your followers know who you are and what they can expect from you.

Follow these four steps, and you’ll craft a beautiful Twitter personality that shows you at your best.