The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Social Media Good Things

Social media is great for businesses. We know that – it’s what we’re all about here at Social Caffeine. With social media, you get to talk directly to your customers and find out exactly what they want.

But is that all there is to it? Of course not! We all know that social networks help us stay in touch with friends.

And it’s good for society, too. Here are five reasons why.

1. Social Media Helps People Make New Friends (All Around the World)

While there’s no substitute for making new friends face-to-face, social media makes it easier than ever to connect with like-minded people.

It can even forge unlikely friendships.

In a new initiative, elderly folk in Chicago (who’d love to have someone to talk to) are being hooked up with teenagers in Brazil who want to learn English. They hang out using video chat.

It’s a win-win, and a beautiful story.

2. Social Media Makes Learning Easier

Over half of professors now use social media to connect with students and to share their research.

A recent study found that academics believe “the interactive nature of online and mobile technologies create better learning environments.”

With sites such as DuoLingo and the Khan Academy blending social tools with learning experiences, online education is becoming part of our daily lives.

When you’re challenging your friends on who can put in the most study time, it speeds up learning.

3. Social Media Helps Raise $$$ Millions for Good Causes

Nonprofits are increasingly turning to social media to tell the stories of the good work they’re doing.

And when these stories get out there, people give.

DonorsChoose.org, which helps teachers raise money for pioneering school projects, last year reported that it has raised over $1 million through Facebook alone.

4. Social Media Is Good for Democracy

As the changing political landscape of the Middle East shows, social media gives powerless people a voice.

While it’s impossible to predict the final outcome of the current power ruptures going on, people having a voice can only be good for democracy.

5. Social Media Helps Us Find Common Ground

Until very recently, our friends were the people who lived closest to us. Geography was the most important factor in who we’d hang out with.

Social media hasn’t completely changed that, but it does mean it’s easier to find people with common interests. When people get together around something they’re passionate about, a community of shared interest is created.

Facebook Like

We’ve said before that being a social media power user isn’t all about having the most followers.

Yes, your tribe matters. But what matters more is that you’re able to use social media to achieve your goals.

We’ve got tips from big players here, and from some with just a handful of followers. But they’re all useful.

As always, let us know your favorite tip in the comments.

1. Hang Out With Your Competitors

It’s amazing how there are still so many large brands who for one reason or another are not actively engaging with their customers on their Facebook Page. This is a massive opportunity to get likes. If there are pages in your niche where people are asking questions and not getting answers from the brand, be the one who provides the answers. By helping them out you will drive people to your brand’s page and appear more interested in your customers than the other brand.

Original Article: Ten Real Ways to Get More Facebook Likes

Tip from Marcus Taylor of State of Digital (2,000 Facebook likes)

2. Do the Boring: Fill Out Your “About” Section

After you’ve created your Facebook Page, make sure the About section of your Page includes:

  • An overview of what your business has to offer
  • A link to your website
  • Any other information that will help prospects understand your business better.

All of this content will be indexed by search engines, helping you attract more Fans to your Page.

Original Article: 5 Little Ways to Get More Facebook Likes

Tip from: Shannon Johnson of Hubspot (650,000 Facebook likes)

3. Be Hilarious, Sad, Beautiful, Interesting (or Simply Awesome)

Facebook Likes

Original article: How to get more likes on Facebook

Tip from: The Oatmeal (2.7 million Facebook likes).

4. You’re It! Tag Yourself

As long as you’re a fan of your own fan page, you can “@ tag” it on your own personal profile wall. From time to time, you can let your friends know about something happening on your fan page by writing a personal status update that includes tagging your fan page with an @ tag. Simply start typing the “@” symbol and the first few letters of your fan page name (this works whether you have your username registered or not), and it will appear from a drop-down menu to select. This then makes it a nice, subtle hyperlink that your friends can choose to click on.

Original Article: 21 Creative Ways To Increase Your Facebook Fanbase

Tip from: Mari Smith (135,000 Facebook likes)

5. Create Inspiring Content for a Win-Win

Create posts that inspire people to SHARE your content.

People love to share great content. And when your Fans’ friends see that great content, they too may share it — or even better, they may “Like” your page.

It’s a win-win situation.

Your current Fans share your content — and new Fans Like your page because of it!

Original article: Here’s a Quick Way to Get More Likes on Your Facebook Page

Tip from: Scott Ayres (32,500 Facebook followers)

6. Power Ahead with Facebook Ads

Facebook Ads are by far the easiest way to get more likes for your Facebook page. The difficult part is to effectively manage the Facebook Ads and make the most of a limited budget. Its really important to A/B test every single ad. You should closely monitor the following variables and make changes accordingly based on the ad performance:

a) Changing the target audience depending on the interests

b) Gender

c) State / Province – Geo targeting

d) Bidding for the price

Interestingly, I found that my Ads performed its best during early mornings and late nights!

Original Article: How I got 10,000 Likes for my Facebook Page in 4 weeks

Tip from: Nikhil Aitharaju, whose Garam Garam News Facebook page now has 20,000 likes.

7. Talk to Your Fans

On every social media site, engagement is the key to success and Facebook is no different.

In order to attract attention on your Facebook page, be engaging on your personal profile as well.

I always channel my new likes through the engagement I create on my personal profile.

Original Article: How to Get More Likes on Your Facebook Page

Tip from: Samuel Pustea on JeffBullas.com (29,000 Facebook likes)

8. Leave Tag Trails When You Comment on Other Pages

You can tag within a comment thread on another page to draw attention from a new audience. You can do this if you’re commenting as your page or profile. It will be visible on your profile (if you’re commenting as you), your page (if you’re commenting as your page), and whichever page or profile you post your comment. Plus, those who have also made comments in the thread will receive a notification by email. That’s potentially loads of new eyeballs!

Original Article: Get More Facebook Likes with Tagging

Tip from: Alicia Cowan (2,000 Facebook likes)

9. Get the Design Fairy to Wave Her Magic Wand

There’s nothing worse than a Page that has no Timeline cover photo or has one that’s poorly designed. If I came to your Page right now and spent five seconds on it, would I instantly know what your business is about? That’s the goal of your Timeline cover photo – it’s an introduction, a handshake. Make it count.

Original Article: How to Attract More Facebook Fans (Without Wasting Your Time!)

Tip from: Amy Porterfield (96,000 Facebook likes)

LinkedIn Attention

LinkedIn is the professional network to help you get ahead. So it’s a good idea if your profile stands out from the crowd – as long as you stand out for the right reasons.

Getting noticed can be easier than you think. As long as you’re willing to devote a few minutes each day to the network, then you’ll stand out from the crowd.

Here’s what to do.

1. Make the First Move

Instead of waiting for people to notice you, show you’ve noticed them.

Whenever you meet someone, in the real world or online, add him or her as a LinkedIn contact. Be sure to write a personalized message when you send out the contact request. That starts a conversation.

Additionally, when people add you as a contact, drop them a message to say hello. Again, this starts a conversation.

When your name’s in someone’s inbox, you really stand out.

2. Ask for Recommendations

Recommendations are LinkedIn’s version of testimonials. They get other people to sing your praises – which is far more effective than singing your own.

To get recommendations, reach out and ask for them. You can even let people know which skills and experience you’d like the recommendation to focus on.

And if you’re too shy to ask? Give out testimonials to others, and you’ll get them in return.

3. Stay Active

The more you do on LinkedIn, the more people you’ll meet, and the more you’ll get noticed.

Two easy things you can do every day are:

  • Hang out in groups. Choose 3-5 groups to focus on. Every day, post something in each group, or respond to someone else’s post.
  • Share an interesting article or video. Sharing one or two items to your LinkedIn feed each day is plenty.

4. Frequently Tweak Your Headline

Your headline is how you get noticed on LinkedIn. It’s what people see whenever you join a conversation in a LinkedIn group or post an update to your LinkedIn feed.

So your headline needs to grab attention.

Tweak it often, and you’ll see which headlines perform best. As an added bonus, each time you update your headline, your contacts on LinkedIn receive an email. It’s a double-win for getting noticed.

5. Focus on Your Achievements

Yes, you should list all your past roles. But rather than providing a detailed job description (yawn!), write about the results you created for your employer or client.

You can do this even for relatively simple jobs such as retail – e.g. “I served 200 customers and handled $10,000 per day.”

Hint: If you want your achievements to make people go “wow!”, always include relevant numbers.

Over to You

What do you do to stand out on LinkedIn? Let us know in the comments.

Image credits: Gil C / Shutterstock.com