Want to rock it on Facebook?
You can’t go far wrong by following these ten tips we’ve collected from ten of Facebook’s finest.
We’ve linked to sources, because that’s the right thing to do, and so you can dig deeper and find even more goodies.
1. Write Posts Like You’re Talking to a Friend
Check out your last 10 Facebook posts. Ask yourself, “Do I sound like I am talking to a friend or do I sound a bit stuffy and corporate in my posts?” Also, ask yourself, “If I saw this post in my news feed, would I want to like, share, comment or click?”
If you don’t feel compelled to engage with your own post, I can guarantee your fans won’t either!
Amy Porterfield, The Risks of Running a Business Without a Facebook Marketing Plan.
2. Grow Your Professional Network With Graph Search
Previously, it was very difficult to know what companies were represented in your network and extended (friends of friends) network. Now you can see what companies you have connections to, locations you might have acquaintances in and even brands your network prefers.
So if you are targeting a company to work for and want to know if people in your network (friends or friends of friends) work there, you can. And with Facebook’s pay-to-message feature, you can pay to have your message delivered to their inbox.
3. Post Outside Peak Times
[This is called] the late night infomercial effect. Basically, it works on the assumption that when there’s little else being shared online, your content is more likely to stand out.
4. Ignore Reach and Escape “Reach Fury”
If you’re an advanced Facebook marketer (and I know you are!), you measure things like traffic to your website, leads and purchases that came as a result of your efforts on Facebook.
If you follow your metrics closely (and I know you do!), you know that a high Reach doesn’t guarantee these things.
5. Make the Most of Audience Insights
If you’re running Facebook campaigns, it’s time to forget about how you’ve run them in the past. Audience Insights allows you to put data first and truly understand your audience in order to target in the best way possible. By understanding your audience at a new level of depth you can begin to analyze what else they are interested in, how likely they are to buy online, and their brand affinity. This lets you find targeting opportunities that are less competitive, and more relevant for the audience you most want to capture.
Audience Insights, if used correctly, should lead to an overall reduction in cost per click rates, and a reduction in cost per acquisition figures (from an increase in conversions) as you are using the new data to hit the right audience first time.
6. Re-Cycle Your Top Performers
To find and reframe your top-performing posts, you need to know post engagement rates—the percentage of people who saw an update and liked, commented on or shared it.
To find post engagement rates, go to your Insights and click Posts. Scroll down to the All Posts Published table, and click the Engagement column to quickly sort your posts by engagement rate.
To really get a feel for which updates your fans loved, export at least six months of post-level data and study it.
John Haydon, 18 Ways to Improve Your Facebook News Feed Performance.
7. Get Into the Media Spotlight
Where your company may have relied on a press release in the past, you can now share your story on Facebook. It provides a low-friction way to report the facts in the case of breaking news or to provide comment on emerging issues that will help get your story to the media and your public faster.
Maggie Patterson, quoted in Six Facebook Marketing Tips From the Pros.
8. Share Photos to Maximize Engagement
Photos on Facebook have always gotten a slightly higher EdgeRank score, which means better visibility in the News Feed. But, don’t necessarily use an image on every single post; keep it interesting by mixing in links, videos, questions (app), and text only updates.
9. Re-create Local Community
Local stores are threatened by competition not just around the corner but in the next suburb and across the world. There is one thing the local store can do that a pure online store cannot do and that is provide that local sense of community that combines and synergizes both on-line and offline. Put up local news and provide information on your Facebook page that is relevant to your town or suburb and crystallizes your local community behind you.
Jeff Bullas, 15 Tips for Selling on Facebook.
10. Lay Off the Hashtags
In a word, no.
EdgeRank did a study on hashtags, analyzing more than 500 Pages that posted both with and without hashtags. After looking at 35,000+ posts, they found only 6,000 had hashtags. That’s only 17% of the posts on Facebook.
When they dug deeper into the numbers, they found that hashtags didn’t have a positive impact on the brand’s engagement levels on Facebook.
Julia Borgini, Are Facebook Hashtags Worth The Effort?.