The Hello Bar is a simple notification bar that engages users and communicates a call to action.

This is Part One of a four part series based on CEOWorld’s 25 most influential women in social media.

The majority of Facebook users are women. There are four times as many women compared to men on Pinterest. Instagram has 60% more female users than male users (Stats here).

It’s time we women shone our light. As I wrote last year:

It’s time women around the world start getting together to share our ideas and achievements. It’s time we tooted our trumpets without the fear of being silenced. We’ve got a ton to say – for some of us it’s been weighing down our hearts for decades – and it’s time to get it out there.

CEOWorld Magazine recently asked: Why do women rule the roost on social media?

To answer the question, they culled data from some of the most credible sources around, including Pew Research Center, Nielsen, and Burst Media to find the top 25 female influences on social media.

(Needless to say, the list features our very own Lori Taylor).

Over the next four blog posts, we’ll be featuring our favorite social media tips from these high-powered women.

And we’re starting with a bang! In Part One, we’ve got the top ten.


1. Ann Tran

Ann TranAnn Tran is a social media consultant, travel writer and regular contributor to the Huffington Post. Here’s one of our favorite tips from Ann, which reflects her caring approach to social media.

The key is treat virtual relationship as you would “real life” relationships: send them a quick text over the holidays to say Happy Holidays, or wish people a Happy Birthday via social media. At the end of the year, organize a local holiday tweet-up so you can strengthen connections in person.

Don’t meet up or call people ONLY when you need something from them. If that’s how you operate, I guarantee you they will stop responding to you, or might just say they didn’t see that e-mail or text you sent.

From: The ROI Of Social Media: Relationships

2. Jessica Northey

Jessica NortheyJessica Northey is the kind of gal who’d make your day sunny and bright no matter how blue you’re feeling. She’s a maverick, virtuoso, shenaniger. Her heart’s in country music. And she knows attention on herself isn’t everything:

YOU are NOT that important. It is very important in the beginning when you are new to follow people back and respond to them when they talk to you. Not communicating with fans/followers is a spoiled chance to take someone from being engaged to being invested in your brand.

From: Building a Social Media Army

3. Liz Strauss

Liz_StraussLiz Strauss is a business strategist, opportunity creator, and keynote speaker. She advocates being authentic on social media, which is reflected in this advice:

Are you looking trying to expand your community, your business, your sales, your blog readership? Want more followers on Twitter, more fans on your Facebook page, more members in your community?

I’m going to tell you straight out, there’s one step you can’t skip.

If you want more folks to love what you do, you have to be able to tell them why you love it yourself — clean, clear, fast — in ways they enjoy and understand.

From: Want More Fans, a Bigger List? There’s No Skipping this Step

4. Mari Smith

Mari SmithMari Smith is the queen of Facebook, an internatinal speaker, and a bubbly Scottish-Canadian. Here’s one of Mari’s top Facebook tips:

You might be familiar with the expression “Facebook candy.” This is the type of content that Facebook users get very excited about and immediately want to share with all of their friends. This is almost always an image, which tends to get a higher EdgeRank (more news feed visibility). And often, the images contain inspirational or motivational quotes along with an eye-catching photo.

From: 5 Ways to Increase Your Facebook Engagement

5. Ann Handley

ann-handleyAnn Handley is chief content officer at Marketing Profs. She’s a best-selling author, a columnist for Entrepreneur magazine, a keynote speaker and a mom. Her mission is to wage war on mediocre content:

Here’s the thing: “Content” isn’t just things we think of as “marketing.”

Rather, your content is every word and every pixel your company produces: So, yes, it’s your blog. But it’s also your product pages, your FAQ page, microsites, About Us page, your whole website (!), and (in Virgin’s case) your Federal Aviation Administration-required safety videos.

Publishing is an incredible privilege! It’s an immense opportunity!

From: ‘Content’ Isn’t Just Marketing

6. Eve Mayer

Eve MayerEve Mayer is ranked by Klout as the second most influential person in the world on the subject of LinkedIn. She’s a social media consultant, and CEO of Social Media Delivered. If you need to network with high flyers, her advice is to hangout on LinkedIn:

Maybe you need new friends. Executives, millionaires, venture capitalists, angel investors and recruiters are there and are much more likely to be active on LinkedIn than on any other social media channel. In fact, executives from every Fortune 500 company are on LinkedIn, and 82% of the Fortune 100 use LinkedIn for hiring. If you need to sell things, form business partnerships, or raise capital, then LinkedIn is the place to be. With 49 percent of LinkedIn members having a household income over $100,000 per year, LinkedIn is actually the most affluent mainstream social media there is.

From: LinkedIn Is NOT Cool (Unless You Like Cold, Hard Cash)

7. Lori Ruff

Lori-RuffLori Ruff is a LinkedIn specialist, host of InfluenceRadio, and founder of She believes those who care about what they do are the greatest influencers:

In todays’ very social yet very transparent world, it seems to me that those influencers whose end game is the money, the popularity—whatever internal goal they have—won’t over time, be nearly as influential in the long run as those who advocate for those brands and products or causes that they truly care about.

From: Why are influencers influential?

8. Renee Blodgett

Renee BlodgettRenee Blodgett is the founder of Magic Sauce Media. She’s developed her communications approach from visiting nearly 70 countries, and living in 10 of them. For Renee, its our cultural roots that sustain us:

We are all born from a root, a strong thread of sorts that binds us to a known place, a known culture, a known color and a known value system and just like a maple tree knows its soil, we know our own. And, just like that tree grows and blossoms into something rich, pure and beautiful before it eventually withers and dies, we too go through a similar journey, passing through cycles just as nature does, calling on our “roots” to give us the support and strength we need to get to the next stage of our lives.

From: To Matriarchs & Our Roots

9. Kim Garst

Kim GarstKim Garst is CEO of Social Bloom and a regular contributor to Huffington Post. She’s a social media consultant, a mom and a hockey lover. Kim keeps her fire for social media alive by seeing it as more than a business tool:

Social media isn’t just a job for me – it is a passion. I get to see every day how social media makes a difference in people’s lives, both personally and professionally.

Through social media, we have the unprecedented opportunity to meet and connect with people we would have otherwise never met. We are able to support, mentor and help others, and to communicate in ways we never thought possible. The world is suddenly a whole lot smaller – and in my opinion, in many cases, better – because of social media.

From: How Social Media Impacts People’s Lives Every Day (For the Good!)

10. Pam Moore

Pam MoorePam Moore is CEO and founder of Marketing Nutz, a social media consultant, speaker and author. Here’s her advice for businesses who ask “How do I do social media?” (a question she gets asked all the time):

You’re asking the wrong question. We need to quit asking: How do I ‘do’ social media? We need to be asking: How can I better integrate social into my business to drive business results?

From: Quit Trying to DO Social Media and Focus on Business Results!

In Part Two we’ll have five more powerful insights from social media’s most influential women.

Did you find these tips helpful? If so, why not drop the person who gave the most helpful tip a note to let them know?

Why social media is attractive to businesses

Have you ever wondered: “Why is social media attractive to businesses?” Why would any business use Twitter or Facebook? The world got along fine without them, didn’t it?

Let’s take a look at some of the reasons why social media is attractive to businesses.

1. Money ($1.3 trillion, to be precise)

Whether or not money makes the world go ’round, it’s one of the main reasons you’re in business, right?

McKinsey Global Institute estimates that social media could add $1.3 trillion to the global economy if businesses used it effectively.

So, do you want your slice of the $1.3 trillion pie?

2. Customers (1.25 billion of them)

Facebook has 1.25 billion members. Twitter has over half-a-billion users, as does Google Plus.

Your customers are already using social media. And many of them are using social networks to interact with their favorite businesses. If you’re not present on social media, you’re missing out on building a relationship with your customers.

Building brand awareness on Facebook isn’t about boosting your ego. Far from it. Your presence on social media will have real business outcomes. Your customers will tell their friends about you because of what you do on social media.

Research shows that 90% of consumers would be happy to recommend a brand to their friends or family after interacting with that brand on social media.

People follow businesses on social media for all kinds of reasons. These include:

  • supporting a brand that they like
  • getting regular updates from a brand they like
  • to share their good experiences with a brand
  • to research purchasing decisions
  • being told about the brand by a friend

3. Contacts

Social media builds your brand’s visibility. What if you’re a B2B business or a service provider? Maybe you only have a small number of select customers. Visibility doesn’t matter to you.

If that’s you, what does matter to you is networking. The wheels of your business are oiled by meeting people.

Social media gives you an opportunity to network and meet thought leaders in your niche. Never before has it been so easy to reach out to anyone you can think of.

Twitter is the networker’s social network. As long as the people you want to connect with have Twitter accounts, you can get their attention.

For slow burn networking, LinkedIn groups are ideal. Find groups that match your industry or interests, and you’ll connect with fascinating people all around the world.

Why Is Social Media Attractive to Business?

Why is social media appealing to businesses? Now you know. In fact, perhaps the real question is: Why wouldn’t a business use social media?

Twitter Biography

How to Write a Rockstar Twitter Bio (Mashable)

Why we love it: It’s Mashable. They’ve tapped their network for the best tips they could find. What’s not to love?


  • Treat writing your Twitter bio as an art form. There’s no right way.
  • Avoid cliches.
  • Make your bio unique to you.

Top tip: Your Twitter bio’s power is in the unique details you share.

Favorite quotes:

“On Twitter, it’s all about first impressions, while finding the right audience, whether you’re reaching out professionally or just looking for new friends. By optimizing your bio to give the perfect details — your interests, location, job, company, love of cupcakes — you’re telling the world why they should follow you. Why you’re important.” – Erica McGillivray

“The objective is to position your personal brand so you’re using the right keywords and clearly showing what your focus is so people read it and know exactly what you do and whom you serve… I did a study with American Express and we found that 65% of managers are looking to hire and promote subject matter experts. The problem is that most people position themselves as generalists or ‘Jacks-of-all-trades,’ and that won’t work in this economy.” – Dan Schawbel

How to Write a Twitter Bio That Attracts Targeted Followers (Hospitality Marketing)

Why we love it: We like articles that hold our hand while we do new stuff until we find our feet. This one’s a step-by-step guide, so there’s plenty of hand-holding. Also, you get to meet Mr. Pipe.


  • Decide what you’ll tweet about before you write your bio.
  • Use keywords and hashtags so people can find you in a search.
  • It’s up to you whether you get personal in your professional profile.

Top tip: Use the same photo across all social networks.

Favorite quote:

“Allow me to introduce you to your new friend. His name is Pipe and he looks like this: | Look for him on your keyboard and gave him a warm welcome into your Twitter Bio. He will help you separate information in an easy-to-read fashion.”

How to Write a Professional Bio For Twitter, LinkedIn, Facebook, & Google+ (Buffer)

Why we love it: Because it’s thorough, and it features case studies. Plus, you get to revamp all your social media bios in one hit.


  • Show, don’t tell.
  • Avoid overused buzzwords.
  • Tweak your bio frequently.

Top tip: Your bio should answer the one question that all your potential followers have: “What’s in it for me?”

Favorite quote:

“Lots of us love social media, coffee and bacon. But if you love llamas, jelly donuts and spelunking, you just might stand out and connect with some interesting new people. Tell a one-of-a-kind story. What hobbies and passions are uniquely yours?”

7 Ways to Write Your Twitter Bio (Pivot Marketing)

Why we love it: Each case study has a handy take-away you can apply to your own Twitter bio.

Summary: Miniature case studies of 7 Twitter accounts, analyzing their bios.

Top tip: Your bio should tell potential followers what you tweet about.

Favorite quote:

“[A Twitter bio] should answer the question, ‘What is this person an expert in?’ And when possible, it should provide links to other sources of information about who you are, what you do, and why people should follow you.”

How to Write a Twitter Bio that Converts Customers (spokal)

Why we love it: It takes a wider look at what attracts followers other than your bio alone.

Summary: An effective Twitter bio isn’t just about your bio. Getting followers means having a great photo, posting awesome tweets, and being an all around cool person to hang out with.

Top tips:

  • People don’t care how many followers you have. What matters is the quality of your connections.
  • Spend half your bio (80 characters) explaining what you do.

Favorite Quote:

“Are you a nutritionist? Or are you a ‘Nutritionist specializing in weight management through meal plans.’ Are you a lawyer? Or are you a ‘Commercial real estate lawyer focused on property rezoning.’ Are you a magician? Or are you a ‘Magician that makes corporate events and conferences fun.’”

How to Write a Professional Bio for Twitter, LinkedIn, and More

Why we love it: Social media is a great tool for finding a job. This article shows you how to tweak your Twitter bio for successful career hacking.


  • Make your bio punchy and to the point.
  • A little personality is okay. But don’t drown followers with your charm.

Top tip: If you’re looking for work on social media, link your Twitter bio to your LinkedIn profile.

Favorite quote:

“A great bio displays your personality and professionalism year-round, and it’s also a quick and easy way for you to garner interest from potential employers, bringing you one step closer to the job of your dreams.”

Are You Really a Ninja? How to Rock Your Twitter Bio as Hard as Hilary Clinton (Fast Company)

Why we love it: Fast Company offers a different perspective than the usual Twitter bio tips.


  • Link to other Twitter accounts you’re associated with.
  • Disclaimers are pointless.
  • Avoid using quotes.

Top tip: Be on brand. Make sure your Twitter bio reflects your brand identity and voice.

Favorite quote: “Don’t use the word ninja.”

How to Write a Twitter Bio to Draw a Crowd

Why we love it: We wrote it. ‘Nuff said.


  • Any bio is better than none at all.
  • Practice. Keep tweaking your bio until you like what you’ve got.
  • Focus on what makes you different.

Top tip: Find other people’s Twitter bios that resonate with you, and use them for inspiration.

Favorite quote:

“Don’t be afraid to shine! Write with flair, and be as colorful as you dare. Playing it safe is the surefire way to get ignored.”

10 amusing Twitter bios to inspire you (Ragan)

Why we love it: On Twitter, unusual stands out. Plus, anything to provoke a smile pretty much makes our day.

Summary: A collection of outlandish bios that actually work. You’ll have to go and see it for yourself to find out more.

And finally…

Some more silly fun: Twitter Bio Generator. The perfect inspiration for how not to complete your Twitter bio.