The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Twitter Bio

You want followers on Twitter, right? You want people to talk and listen to you?

Presumably, everyone does. At least the 99% of us who haven’t locked our Twitter accounts. Otherwise, why else would you be on Twitter?

Yet all too often, people act like they’d rather scare everyone away than win followers. It’s like they plan their bios to be repellent.

Previously, we’ve looked at how to make your Twitter bio awesome here and here.

Now, let’s take a look at what you shouldn’t do on Twitter. What should you never include in your bio?

1. A Sales Pitch

Twitter is an excellent marketing tool. From time to time, you can even close sales on Twitter (though that’s not recommended).

But your bio should never be a sales pitch. Twitter is about marketing through building relationships. When someone reads your bio, they don’t even know you. You don’t have a relationship. So it’s a terrible time to sell.

When it comes to making sales, let your website do the heavy lifting. Twitter is about starting conversations and generating leads. So keep the selling out of it.


You know your netiquette, right? Using ALL CAPS online means you’re SHOUTING. I’m sorry, but whatever you’ve got to say about yourself, and however interesting it is to you, it’s not worth shouting.

If you’re going to yell at me before I’ve even gotten to know you, things aren’t looking good for the rest of our relationship. In fact, I think I’ll just walk away and find someone else to talk to…

3. Typos

Most of us spend 8 hours a day in front of a computer screen. Little wonder that we mess up every now and again.

Before you publish your Twitter bio, make sure you’ve checked it for spelling mistakes and typos. Your bio is your public face to the world. You never know who is going to read it and the opportunities you might miss because you were lazy in your proofreading.

4. Business Clichés

No one wants to know about your “blue sky thinking,” your “core competencies,” or how your work is “bleeding edge.”

There’s no need to hide behind corporate jargon. You’ve got a chance to express who you are. So do it!

It’s only 160 characters, so coming up with an original way to express yourself shouldn’t be too hard.

5. Web Links

Twitter gives you a space on your profile to link to your website. Use it!

Your bio is to tell us about you. So leave the links out.

6. Nothing At All

If there’s one thing that matters more than anything else, it’s having a bio to start with. Even if you make all the mistakes we’ve listed above, having a bio is always better than writing nothing.

That’s because without a bio, your profile doesn’t show up in Twitter search results. So nobody can find you.

Guru Mistake

Nobody is perfect. I’m sorry to break it to you, but that includes you. And, sad to say, yours truly.

We all make mistakes. We all fall short.

Yet knowing what our mistakes are can help us make things right again.

That’s why we’ve put together this list. It’s a mirror to hold up to your social media account and reflect on how you could be better.

We’re sure you’ll find at least one useful tip. So read it all, even if you really do believe that you’re perfect.

Oh, and as you read this list, please don’t wallop us over the head with it. We’re no angels – we’re just as guilty as the next guy or gal.

Now let’s get to it!

1. Calling Yourself a “Guru”

Let’s get this one out of the way, as even thinking about it makes me feel icky.

Don’t call yourself a social media guru. Ever. Just don’t do it. The same applies to ninja, maven, or whatever other word is hip this month.

Sure, you might know more than the average Joe about social media. That’s awesome. We’re in the same boat. If this is you, then show your skills in the way you use social media. And be generous in sharing your knowledge. But don’t make out that you know it all.

You don’t know everything about social media – nobody does. It’s an experiment, and we’re all learning.

So go have fun. But lay off the G-word!

2. Failing to Engage with Your Followers

Once you’ve hit tens of thousands of followers, there’s only so much you can do in talking with your fans. You can’t reply to everyone.

But you can still ask questions, you can still share awesome stuff by retweeting, and you can still do your best to respond to as many people as you can.

If you’re still growing your following, then engaging with everyone who talks to you is vital. No excuses. Your ability to be nimble and responsive gives you an advantage over those with big followings.

For more on this, see our rules of engagement here.

3. Flooding Your Followers with Tweets

It’s good to tweet frequently. You end up in the feeds of your readers more often, so you’re more likely to get noticed (and get clicks!).

That said, showing up too much can make you stand out for the wrong reasons. Beautiful as you may be (and you are beautiful!), people can become tired of seeing your smiling face.

Three quarters of Twitter users follow less than 50 people. The average Twitter user follows 102 people. So someone who tweets too often risks overwhelming his or her followers.

Tweet too much, and you’ll come across as noise. That’s a sure-fire way to get unfollowed.

You’re not Twitter’s answer to the rain man, so lay off shaking those clouds. One tweet an hour is more than enough.

4. Sharing Too Much Love

All relationships need boundaries to function properly, and that includes your relationship with your followers.

If you follow everyone who follows you, then you’re trying too hard to be popular. It also sends a message to your followers: “You’re not that special. I’ll follow pretty much anything or anyone. All it takes is a Twitter account.”

Don’t be a Twitter floozy. If you really want to show the love to your followers, be discerning in those you choose to follow. That shows your followers that they really matter.

How should you do that? Not this way…

5. Red Carpet Syndrome

Red carpet syndrome is the opposite of sharing too much love. Those who suffer this malady believe they only need to follow a select group of people.

You’re not Lady Gaga or President Obama. If you want to find a crowd on Twitter, then you need to follow people.

Here’s the way to go: If someone’s bio interests you, or they take the time to engage with you, then follow them. Simple as that!

6. Being Available 24/7

It’s good to be responsive on social media. No one’s denying that. But making yourself available to your followers around the clock is exhausting. And it stops you getting your real work done.

What’s more, being online all the time removes any mystique around you. You’re too available.

If you really can’t peel yourself away from your social media dashboard, then it’s worth considering whether you’re addicted. You’d benefit from a digital detox.

Instead of being online all the time, schedule your social media updates. Then take 15 minutes a day to go online and chat with your followers. Any more than that, and you’re allowing social media to be a distraction.

7. Hashtag Stuffing

Hashtags are the way to get found on Twitter, and increasingly on Facebook. So it’s a good idea to include hashtags in your updates when they’re relevant.

On the flip side, putting too many hashtags into an update looks messy. One or two hashtags per tweet is plenty – and it’s fine to include none at all.

8. Forgetting to Say Thank You

Online, it’s easy to forget that you’re communicating with real people. Sure, you’ve never met them, but they’ve got a heart, just like you. And we all like to be thanked.

When you share someone else’s article, video, or image on social media, give them credit and say why you enjoyed it.

This isn’t just good for your networking. It also adds value to everything you curate.

Over to You

Do you agree or disagree with our list? What mistakes do you frequently see on social media? What are your bugbears? Let us know in the comments below.

Facebook Mistake

So you’ve signed up for a Facebook page for your business.

Awesome! Seriously, great job.

Now let me ask you a question: do you know why you are on Facebook? Why did you create a Facebook page for your business?

“Everyone’s doing it” is not a good reason.

Before you get started with Facebook, you should know why you want to be on Facebook. If you don’t know why you’re using Facebook, you’ll never know if you’re successful. You need a reason to be a Facebook, so you can track whether it’s working for you.

Otherwise you’ll just be wasting time.

Let’s take a look at some good reasons for using Facebook.

To Help Your Customers

So you thought Facebook was all about getting customers for your business? Well, it can be. But the best way of getting customers is to help people.

Facebook makes you very available to your customers. They can contact you directly from their smartphones at the swipe of a screen.

Are you ready to help you customers on Facebook?

To Talk to Your Customers

Facebook’s a social network. Even you – as a business – need to be sociable. Yes, that means hanging out with your customers.

Sure, this takes time. You’ll need to carve it out from your day or allocate staff to it. But the good news is that it’s fun. Also, as you get to know your customers, you’ll discover more about what they want. That makes your business better able to serve them.

What’s more, when your customers talk to you, their friends will see it. That’s free marketing.

To Share Cool Stuff with Your Customers

If you use a personal account on Facebook, you’ll know that Facebook is all about sharing. As a business, you get to share cool stuff with your customers.

Here’s what you need to know: The stuff you share must be cool from your customers’ point of view.

Sure, you might think it’s cool that you hired a new team member or had the most successful month in your company’s history or that you have a new logo. But your customers aren’t interested.

They want stuff that’s helpful, entertaining, or inspirational. Start finding it so you can share it! There’s plenty of great stuff online you can share.

A bonus of sharing helpful stuff on Facebook is that your Facebook fans associate you with being helpful. That’s great news for your brand image.

How to Be Successful on Facebook

Facebook is ultimately a place to build relationships with your customers, clients, and prospects. When you build a relationship with them, they’ll have a positive view of your brand, and they’ll want to do business with you.

Facebook is not a place to shout about how great your business is or to be a pushy salesperson.

When you’re on Facebook, think, “How can I help my customers?” After all, that’s why you’re in business. And asking this question makes Facebook easy.

Why is your business on Facebook? Let us know in the comments below.