The Hello Bar is a simple notification bar that engages users and communicates a call to action.

The Social Media Marketing Report from Social Media Examiner is out and it reveals some interesting statistics, especially for B2B companies.

1. Visual Content is King

40% Of B2C Marketers Think Visual Content Is Important

B2B companies have moved away from featuring their physical products and embraced the concept of allowing visual content to tell the story of their brand. Check out RedBull’s Twitter feed and you won’t find pictures of RedBull cans, or even famous celebrities drinking RedBull. You’ll find high-energy action shots that show consumers what they can achieve with more energy. Consumers can imagine themselves in the shoes of a skier performing a 360-degree mid-air flip after guzzling a can of Red Bull. The images paint a visual picture of how Red Bull wants to portray its brand.

Visual Content

2. Selling to People Requires Evoking Emotion

People respond well to emotion. In fact, a study conducted between Motista and Google discovered:

On average, B2B customers are significantly more emotionally connected to their vendors and service providers than consumers.

And we know that the emotions of awe, anxiety and anger are more effective than sadness or empathy when it comes to engaging your audience.

3. Consumers Want Visual Content on Demand

HubSpot found that:

86% of [B2B] buyers expressed some level of desire to access interactive/visual content on demand.

Social Media platforms have gone visual and consumers expect to consume information 24/7 in easily accessible formats. No excuses. If your brand doesn’t deliver, you’ve lost their interest.

4. Videos Rule the Internet

KissMetrics found that consumers who watch videos are 144% more likely to buy than those who don’t.

Video Engagement

5. Consumers Want to Share Opinions, Experiences, and Information

Neil Patel’s QuickSprout studied tweets, they discovered that updates with questions were 21% more likely to be engaged with.

6. More Images Get Better Engagement

In studying over one million articles, it was found that using an image every 75-100 words was the sweet spot for engagement

IMages to Text Ratio7. ALL Social Media Updates Should Contain an Image

Social media posts with images get:

How will this year’s social media marketing industry report change the way you approach your social media campaigns in the second half of 2015?

 

how-colors-affect-conversion-rates-sm

Thanks to KissMetrics for the Infographic.

It can be easy to get caught in the vicious cycle of researching information online and compiling lists of things you “should” put into practice, but never actually getting around to putting any of those information nuggets to use. They just collect dust in your brain, in your desktop files, or if you’re old school, in a Moleskine notebook.

What good is all that information if you never use it?

Collecting too much info without taking action can actually have a toxic effect, slowing down your marketing efforts and making your campaigns sluggish and dull. Learning to stop the cycle is crucial.

overload of information

We’ve compiled some of the best recent information on social media and digital marketing and put it into actionable points you can use-RIGHT NOW.

8 Actionable Tips for More Effective Digital Marketing

Check out this social media advice from Robert Scoble via Mashable:

1. Become an early adopter.

Getting in on the ground floor of any new social media platform helps you grow your followers along with the platform. “If you come in late,” he says, “you have to spend more energy to get a network of 1,000 people than I did [for all of my followers].”

 

2. Go where the people are. 

Sociable says its much easier to go where the audience is rather than convince the audience to come to you. He left his blog and now spends his time posting on other social media outlets. “After giving it some thought I have completely moved to Facebook [and Twitter and Google+ ]… Someday I might come back to the blog, but the world has moved and it is on social media.”

 

3. Hedge your bets.

By not putting all your social media eggs in one platform’s basket, you’re more likely to find your very own sweet spot online. “Even if you’re into the weirdest, most esoteric thing in the world, there are probably at least 50 other people in the world into your thing,” says Scoble.

 

And Sarah Snow from SocialMediaToday urges us to all learn to use humor in marketing.

4. Most viral content is funny, and there’s even research to back that theory up. 

Using humor well takes practice, so hone your skills before unleashing your wit on the world.

 

5. Inspire anger, awe, or anxiety in your audience to get more shares online.

Emotion

 

6. Make use of a “Viral Checklist” before publishing your content.

 

  • Did you sufficiently cover the topic? Is it long enough?
  • Does the content inspire a high-energy emotion like awe, anger, or anxiety?
  • Did your tone convey emotion?
  • Is it practically useful?
  • Is it interesting?
  • Is it surprising?
  • Does the author have fame/credibility?
  • If it’s supposed to be funny, is it actually funny? Are you sure your friends aren’t just being nice?

 

7. Use the power of collaboration to make your content stand out. 

SocialMediaExaminer has a nice list of 8 Collaborative Tools to Improve Your Content if you need help getting started.

 

8. Knowing when to share information is almost as important as the information you share. 

If you want as many people as possible to engage with your deep thoughts, clever quips, or hilarious memes, be patient, be calculated, and try to share them during the week, in the morning or early afternoon.