The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Facebook Mistake

So you’ve signed up for a Facebook page for your business.

Awesome! Seriously, great job.

Now let me ask you a question: do you know why you are on Facebook? Why did you create a Facebook page for your business?

“Everyone’s doing it” is not a good reason.

Before you get started with Facebook, you should know why you want to be on Facebook. If you don’t know why you’re using Facebook, you’ll never know if you’re successful. You need a reason to be a Facebook, so you can track whether it’s working for you.

Otherwise you’ll just be wasting time.

Let’s take a look at some good reasons for using Facebook.

To Help Your Customers

So you thought Facebook was all about getting customers for your business? Well, it can be. But the best way of getting customers is to help people.

Facebook makes you very available to your customers. They can contact you directly from their smartphones at the swipe of a screen.

Are you ready to help you customers on Facebook?

To Talk to Your Customers

Facebook’s a social network. Even you – as a business – need to be sociable. Yes, that means hanging out with your customers.

Sure, this takes time. You’ll need to carve it out from your day or allocate staff to it. But the good news is that it’s fun. Also, as you get to know your customers, you’ll discover more about what they want. That makes your business better able to serve them.

What’s more, when your customers talk to you, their friends will see it. That’s free marketing.

To Share Cool Stuff with Your Customers

If you use a personal account on Facebook, you’ll know that Facebook is all about sharing. As a business, you get to share cool stuff with your customers.

Here’s what you need to know: The stuff you share must be cool from your customers’ point of view.

Sure, you might think it’s cool that you hired a new team member or had the most successful month in your company’s history or that you have a new logo. But your customers aren’t interested.

They want stuff that’s helpful, entertaining, or inspirational. Start finding it so you can share it! There’s plenty of great stuff online you can share.

A bonus of sharing helpful stuff on Facebook is that your Facebook fans associate you with being helpful. That’s great news for your brand image.

How to Be Successful on Facebook

Facebook is ultimately a place to build relationships with your customers, clients, and prospects. When you build a relationship with them, they’ll have a positive view of your brand, and they’ll want to do business with you.

Facebook is not a place to shout about how great your business is or to be a pushy salesperson.

When you’re on Facebook, think, “How can I help my customers?” After all, that’s why you’re in business. And asking this question makes Facebook easy.

Why is your business on Facebook? Let us know in the comments below.

Productivity Tips

Have you tried all the usual productivity tips only to find yourself still procrastinating?

Or no matter how awesome your day goes, your to-do list still seems never-ending?

We know that road, too.

So we decided to see how the best marketers in the world stay productive. What do they really do that makes a difference?

Here’s what we found. We hope you’re as surprised and inspired by these unique tips as we were.

1. Ask the Naive Question

Jay Cross“If we weren’t already doing it this way, is this the way we would start?”

The beauty of this question is that it forces you to ignore everything other than results. If you discover a better way to do something (earn more money, land a dream job, graduate college) then “but we’ve always done X” should not stop you. The Naive Question establishes a Darwinian selection process where only the best ideas survive.

Jay Cross, The psychology of putting effectiveness before ego.

Jay Cross is the creator of the Do-It-Yourself Degree. Follow Jay on Twitter here.

2. Have a “Be the Best” Daily List

Natalie SissonCall it what you want, I’m talking about a short list of actions you undertake every day (or at least attempt to achieve 80% of the time) that will make all the difference to your client work and effectiveness.

This list should contain key tasks that move you closer to your goal of making more money, getting more clients or being happier and successful.

Natalie Sisson, How to Squeeze the Most out of Every Day.

Natalie Sisson is the founder of The Suitcase Entrepreneur. Follow Natalie on Twitter here.

3. Create a “Click!-Whirr” Ritual

James ChartrandOur brains have built-in, automatic responses to fixed-action patterns activated by trigger features. That means if something triggers our pattern, we run through a sequence of behaviours as predictable as snow in the Arctic.

Here’s an example: Every day, I follow the same, fixed routine. I wake up. I grab a cup of coffee. I sit at the kitchen island and read my email. I wake up my daughter and get her ready for school – iCarly, cereal, clothes, prepare her lunch, brush her hair, walk her to the bus stop. I walk back, breathing deep, feeling grateful and thinking only about the writing task I’ve chosen to work on when I arrive home.

I refill my coffee, sit down and – “click!-whirr” – hit the keyboard.

James Chartrand, How to Write Massive Quantities on Demand.

James Chartrand is a copywriter, blogger, and founder of Men with Pens. Follow James on Twitter here.

4. Have a Master Purpose

Jay Abraham

But this can all be accomplished just by changing strategy.

Strategy is the master purpose your business is all about. It’s different than your business model. Strategy is the explanation of the entire operating approach your business is following and why and how every element of it integrates, advances, and contributes to the big-picture outcome that you’re after.

Jay Abraham, The Easiest and Fastest Way to Transform Your Business.

Jay Abraham is a direct response marketer and founder of the Abraham Group. Follow Jay on Twitter here.

5. Decide and Do

Seth GodinDecide what you’re going to do next, and then do it. Make good decisions about what’s next and you thrive.

Seth Godin, Redefining Productivity.

Seth Godin is an author, marketer, and entrepreneur. Follow Seth on Twitter here.

6. Timer + Goof Time

Sonia SimoneThe most important tool on my desk isn’t my laptop, my complicated GTD-based next action list, my phone (on which I spend more time than I like), or even my fancy fountain pen collection.

It’s my timer.

I work in 50-minute chunks, followed by 10 minutes of goof time.

The goof time is really important when you’re doing creative, difficult work.

Your brain needs time to play and rest and have a good time, or it won’t work for you when you need it. Sometimes I knit, sometimes I hang out with the cat, sometimes I just walk in circles. Under no circumstances do I do anything productive.

Sonia Simone, How to Get Any Work Done (When Connecting Is Your Job).

Sonia Simone is chief content officer at Copyblogger Media. Follow Sonia on Twitter here.

7. Don’t Panic If You’re Not a Superhero

Tim FerrissMost “superheroes” are nothing of the sort. They’re weird, neurotic creatures who do big things DESPITE lots of self-defeating habits and self-talk.

Tim Ferriss, “Productivity” Tricks for the Neurotic, Manic-Depressive, and Crazy (Like Me).

Tim Ferriss is author of The 4-Hour Workweek. Follow Tim on Twitter here.

8. Set Aside Sacred Time

Michael HyattI don’t take early morning appointments. Ever. I rarely take breakfast appointments. My hours from 4:45 to 8:00 are sacred. I don’t allow them to get interrupted by anything other than the occasional flight—which I loathe. Fortunately, they only happen once or twice a year.

Michael Hyatt, How to Set Yourself Up for a Productive Day.

Michael Hyatt is author of Platform: Get Noticed in a Noisy World. Follow Michael on Twitter here.

9. Keep Your To-Do List Short

Matthew KimberleyYour to-do list will end up demolishing your productivity if it’s not handled carefully. Every small thing that needs to be dealt with gets listed on your small list. Your small list becomes a big list and you realize you’ll never make a meaningful dent in it.

Ensure that you have no more han three important things on your to-do list every day. It doesn’t mean that business as usual comes to an end: you’ve still got to pay your bills, answer your emails and buy your groceries, but you don’t need to put them on a list of things to make you feel sick every time you look at it.

Matthew Kimberley, How To Be Really F***ing Productive.

Mathew Kimberley is author of How to Get a Grip. Follow Matthew on Twitter here.

10. Use Your Head

Brian ClarkI can keep a whole lot in my head until it’s ready to come out. This is both a blessing and a curse, but it’s always worked for me.

Brian Clark, Here’s How Brian Clark Writes.

Brian Clark is the founder and CEO of Copyblogger Media. Follow Brian on Twitter here.

Over to You

Which of these tips did you find most helpful? Let us know in the comments. Also, why not head over to Twitter and say thank you to the person who gave the tip? You’ll brighten his or her day and build a new connection.

post to facebook

You’re on Facebook to get attention for your business, right? You want to start conversations with your customers and get them talking about your brand.

Because getting attention is your aim, it figures that you should post to Facebook as much as you can. The more you share with your fans, the more they’ll have to talk about.

But how often should you post, really? Is it possible to go overboard and post too much?

In the past, we’ve recommended sharing something on Facebook at least once per day.

Facebook’s official advice agrees. Here’s what Facebook says:

We recommend posting about once per day to keep people returning to your Page.

Yet all businesses are different – as Facebook acknowledges:

Each Page has a unique audience that may respond better to more or fewer updates. Experiment with different posting schedules and see what works best by checking engagement metrics in your Page Insights.

If you notice that engagement with your Page has decreased, try varying your posts and post frequency.

New research from wisemetrics indicates that for maximum engagement, it could be best to post several times per day.

Their research found that a typical Facebook post receives 75% of its lifetime views within the first two hours of being published. Within the first two-and-a-half hours, it will receive 75% of its lifetime engagement.

What does this mean?

First, the time of day you post matters. If your fans aren’t online in the two hours after you post, they’ll probably miss what you said. For advice on the best time of day to post, check out our infographic here.

Second, if you want to maximize your reach, it’s worth posting to Facebook several times per day. As the shelf life of posts is now so short, it looks as though a minimum of three posts her day is ideal. That said, it’s best to limit yourself to five Facebook updates per day. Otherwise you risk overwhelming your most loyal Facebook fans.

Finally, track your metrics. Just because your posts have a short shelf life doesn’t mean they can’t be effective. By seeing the types of posts that perform best, you can perfect the art of getting as much engagement as possible in a short period.

Posting to Facebook every day can get time consuming. To save time, consider using a scheduling service such as Buffer App. This allows you to schedule Facebook updates in advance. We’ve written a guide to scheduling here.

Your Shout

How often do you post to Facebook? How often do you think you should post to Facebook? Let us know in the comments.