Your job as a content creator is to whip up a storm with your writing.
Bleed on the page, as James Altucher says, and you’ll quickly draw a crowd. Bleeding’s part of it – self revelation can go a long way to connecting with your readers.
But you also need to know the mechanics of good writing. That’s where we step in.
So, here’s are 4 ways you can make your writing even more engaging.
1. Don’t Give Everything Away Too Soon
Recently I watched a movie with my five year old nephew.
As soon as things got hairy – the heroine was in trouble – he had to tell me the ending. He couldn’t help it. He needed me to know that things would be okay in the end.
What’s the problem with knowing the ending? It zaps the energy out of the story. A story where you know the ending becomes limp and lifeless.
You should make big promises in your writing. And you should deliver on those promises without fail.
But don’t deliver too soon. Don’t give away the ending until the end. Otherwise, you’ll lose your audience.
2. Write with Short Words, Sentences and Paragraphs
Long words are hard to understand. Long words make your readers stop reading. They might stop to figure out what you’re trying to say. More likely, they’ll head to another blog that’s easier to read.
Blogging isn’t about being the next Shakespeare. It’s about sharing ideas and stories in a way that readers enjoy.
Keep things short, and you’ll keep your readers.
3. Interrupt with TONS of Subheadings
Online, people skim-read. They’re looking for specific information, and they want to find it fast.
Subheadings are flags that guide your readers, to help them find what they need. The right subheading tells your reader: “Stop right here! We’ve got what you want.”
Subheadings serve another purpose – they pull your reader through your content. Have you ever clicked a link, only to see a wall of text? Chances are, you left right away. Readers like to be guided with subheadings.
4. Harness the Breathtaking Power of Words
Words pack a punch. The right words can slam you in the gut. Words pull you into a story.
How can you make your writing sparkle?
Create a list of “power words”. You’re best to find your own. But if you need help, here are 317 power words to get you started.