The Hello Bar is a simple notification bar that engages users and communicates a call to action.

This is Part Two of a four part series based on CEOWorld’s 25 most influential women in social media. You can read Part One here.

The majority of Facebook users are women. There are four times as many women compared to men on Pinterest. Instagram has 60% more female users than male users (Stats here).

It’s time we women shone our light. As I wrote last year:

It’s time women around the world start getting together to share our ideas and achievements. It’s time we tooted our trumpets without the fear of being silenced. We’ve got a ton to say – for some of us it’s been weighing down our hearts for decades – and it’s time to get it out there.

CEOWorld Magazine recently asked: Why do women rule the roost on social media?

To answer the question, they culled data from some of the most credible sources around, including Pew Research Center, Nielsen, and Burst Media to find the top 25 female influences on social media.

(Needless to say, the list features our very own Lori Taylor).

In our previous blog post, we shared some of our favorite tips from the top ten women influencers on social media.

In this blog post, we share five more tips. For these five tips, we dig a little deeper into CEOWorld’s list.

1. Viveka von Rosen

Viveka von RosenAs well as having a wonderful name, Viveka von Rosen is a LinkedIn expert, host of the Twitter-based #LinkedInChat and author of LinkedIn Marketing: An Hour a Day. Here’s her advice for writing a LinkedIn headline that gets attention:

Your Professional Headline (that’s that area right underneath your name – the 120 characters that describes who you are and what you do.) Most people will just have their title at “Company.” They don’t take the time to describe who they are, what they do and whom they serve. This is a great place for a tagline and a few keywords.

LinkedIn will show your picture, your name and your professional headline on most of your communications on LinkedIn, whether you are responding to a group update, sending a message, inviting someone to connect, or introducing someone to someone else, so invest the time to make your Professional Headline good.

*From: Creating a Profile that Attracts Prospects

2. Laura Fitton

Laura FittonLaura Fitton is the co-author of Twitter for Dummies. She’s the one who convinced Guy Kawasaki and thousands of other tech execs that Twitter would have real business value. These are her rules for life:

  1. be kind and fair to everyone.
  2. don’t worry whether or not anyone likes you.
  3. help people.
  4. ask.
  5. act. (get excited and share it)
  6. love yourself.
  7. love others. (try radical forgiveness)
  8. gratitude for everything.
  9. hope is your only hope. (and fear is your only worry)
  10. be present.

BONUS: adversity is an opportunity: ask yourself, when something goes wrong, “what bullet did i just dodge?”

From: Laura’s “Rules”

3. Lilach Bullock

lilach  bullockLilach Bullock is the founder and fearless leader of digital marketing agency Sociable. She’s a keynote speaker and a serial entrepreneur. For Lilach, it’s vital that businesses answer the question “Why are you using social media?”

It is important to ask yourself this question before you start your social media endeavors. This way, you can create a clear strategy, with clear objectives in mind. Do you want more traffic? More leads and customers? More engagement? Or do you simply want to be able to better connect with your audience? When you know what you want to achieve, it will be much easier to achieve.

From: Social Media – A Beginners Guide

4. Marsha Collier

Marsha CollierMarsha Collier is the author of 48 books including eBay for Dummies and Social Media Commerce For Dummies. She’s a social commerce expert, and she’s reguarly seen sharing her advice on TV. For Marsha, it’s always business first, social media second:

Learn how to do business first. Let that be your primary goal, because you only have so much time in the day. Once you’ve got that, and you figure you can have your business working just fine, start with social media.

From: Why should I add social media to my e-commerce plan?

5. Jessica Miller-Merrell

Jessica MerrellThe sometimes red-head sometimes blonde Jessica Miller-Merrell is founder of Blogging for Jobs. She’s an author, speaker, HR professional and social media expert. She’s also a big fan of Twitter:

Twitter is the second best thing I did for my business and my professional brand. It’s second only to starting this blog. So get out there. Get tweeting and start building a business using social media and showcasing what’s uniquely you and your company.

From: 5 Powerful Twitter Tips for Business Newbs

In Part Three we’ll have even more powerful insights from social media’s most influential women.

Did you find these tips helpful? If so, why not drop the person who gave the most helpful tip a note to let them know?

This is Part One of a four part series based on CEOWorld’s 25 most influential women in social media.

The majority of Facebook users are women. There are four times as many women compared to men on Pinterest. Instagram has 60% more female users than male users (Stats here).

It’s time we women shone our light. As I wrote last year:

It’s time women around the world start getting together to share our ideas and achievements. It’s time we tooted our trumpets without the fear of being silenced. We’ve got a ton to say – for some of us it’s been weighing down our hearts for decades – and it’s time to get it out there.

CEOWorld Magazine recently asked: Why do women rule the roost on social media?

To answer the question, they culled data from some of the most credible sources around, including Pew Research Center, Nielsen, and Burst Media to find the top 25 female influences on social media.

(Needless to say, the list features our very own Lori Taylor).

Over the next four blog posts, we’ll be featuring our favorite social media tips from these high-powered women.

And we’re starting with a bang! In Part One, we’ve got the top ten.

Drumroll!

1. Ann Tran

Ann TranAnn Tran is a social media consultant, travel writer and regular contributor to the Huffington Post. Here’s one of our favorite tips from Ann, which reflects her caring approach to social media.

The key is treat virtual relationship as you would “real life” relationships: send them a quick text over the holidays to say Happy Holidays, or wish people a Happy Birthday via social media. At the end of the year, organize a local holiday tweet-up so you can strengthen connections in person.

Don’t meet up or call people ONLY when you need something from them. If that’s how you operate, I guarantee you they will stop responding to you, or might just say they didn’t see that e-mail or text you sent.

From: The ROI Of Social Media: Relationships

2. Jessica Northey

Jessica NortheyJessica Northey is the kind of gal who’d make your day sunny and bright no matter how blue you’re feeling. She’s a maverick, virtuoso, shenaniger. Her heart’s in country music. And she knows attention on herself isn’t everything:

YOU are NOT that important. It is very important in the beginning when you are new to follow people back and respond to them when they talk to you. Not communicating with fans/followers is a spoiled chance to take someone from being engaged to being invested in your brand.

From: Building a Social Media Army

3. Liz Strauss

Liz_StraussLiz Strauss is a business strategist, opportunity creator, and keynote speaker. She advocates being authentic on social media, which is reflected in this advice:

Are you looking trying to expand your community, your business, your sales, your blog readership? Want more followers on Twitter, more fans on your Facebook page, more members in your community?

I’m going to tell you straight out, there’s one step you can’t skip.

If you want more folks to love what you do, you have to be able to tell them why you love it yourself — clean, clear, fast — in ways they enjoy and understand.

From: Want More Fans, a Bigger List? There’s No Skipping this Step

4. Mari Smith

Mari SmithMari Smith is the queen of Facebook, an internatinal speaker, and a bubbly Scottish-Canadian. Here’s one of Mari’s top Facebook tips:

You might be familiar with the expression “Facebook candy.” This is the type of content that Facebook users get very excited about and immediately want to share with all of their friends. This is almost always an image, which tends to get a higher EdgeRank (more news feed visibility). And often, the images contain inspirational or motivational quotes along with an eye-catching photo.

From: 5 Ways to Increase Your Facebook Engagement

5. Ann Handley

ann-handleyAnn Handley is chief content officer at Marketing Profs. She’s a best-selling author, a columnist for Entrepreneur magazine, a keynote speaker and a mom. Her mission is to wage war on mediocre content:

Here’s the thing: “Content” isn’t just things we think of as “marketing.”

Rather, your content is every word and every pixel your company produces: So, yes, it’s your blog. But it’s also your product pages, your FAQ page, microsites, About Us page, your whole website (!), and (in Virgin’s case) your Federal Aviation Administration-required safety videos.

Publishing is an incredible privilege! It’s an immense opportunity!

From: ‘Content’ Isn’t Just Marketing

6. Eve Mayer

Eve MayerEve Mayer is ranked by Klout as the second most influential person in the world on the subject of LinkedIn. She’s a social media consultant, and CEO of Social Media Delivered. If you need to network with high flyers, her advice is to hangout on LinkedIn:

Maybe you need new friends. Executives, millionaires, venture capitalists, angel investors and recruiters are there and are much more likely to be active on LinkedIn than on any other social media channel. In fact, executives from every Fortune 500 company are on LinkedIn, and 82% of the Fortune 100 use LinkedIn for hiring. If you need to sell things, form business partnerships, or raise capital, then LinkedIn is the place to be. With 49 percent of LinkedIn members having a household income over $100,000 per year, LinkedIn is actually the most affluent mainstream social media there is.

From: LinkedIn Is NOT Cool (Unless You Like Cold, Hard Cash)

7. Lori Ruff

Lori-RuffLori Ruff is a LinkedIn specialist, host of InfluenceRadio, and founder of RockLinkedIn.com. She believes those who care about what they do are the greatest influencers:

In todays’ very social yet very transparent world, it seems to me that those influencers whose end game is the money, the popularity—whatever internal goal they have—won’t over time, be nearly as influential in the long run as those who advocate for those brands and products or causes that they truly care about.

From: Why are influencers influential?

8. Renee Blodgett

Renee BlodgettRenee Blodgett is the founder of Magic Sauce Media. She’s developed her communications approach from visiting nearly 70 countries, and living in 10 of them. For Renee, its our cultural roots that sustain us:

We are all born from a root, a strong thread of sorts that binds us to a known place, a known culture, a known color and a known value system and just like a maple tree knows its soil, we know our own. And, just like that tree grows and blossoms into something rich, pure and beautiful before it eventually withers and dies, we too go through a similar journey, passing through cycles just as nature does, calling on our “roots” to give us the support and strength we need to get to the next stage of our lives.

From: To Matriarchs & Our Roots

9. Kim Garst

Kim GarstKim Garst is CEO of Social Bloom and a regular contributor to Huffington Post. She’s a social media consultant, a mom and a hockey lover. Kim keeps her fire for social media alive by seeing it as more than a business tool:

Social media isn’t just a job for me – it is a passion. I get to see every day how social media makes a difference in people’s lives, both personally and professionally.

Through social media, we have the unprecedented opportunity to meet and connect with people we would have otherwise never met. We are able to support, mentor and help others, and to communicate in ways we never thought possible. The world is suddenly a whole lot smaller – and in my opinion, in many cases, better – because of social media.

From: How Social Media Impacts People’s Lives Every Day (For the Good!)

10. Pam Moore

Pam MoorePam Moore is CEO and founder of Marketing Nutz, a social media consultant, speaker and author. Here’s her advice for businesses who ask “How do I do social media?” (a question she gets asked all the time):

You’re asking the wrong question. We need to quit asking: How do I ‘do’ social media? We need to be asking: How can I better integrate social into my business to drive business results?

From: Quit Trying to DO Social Media and Focus on Business Results!

In Part Two we’ll have five more powerful insights from social media’s most influential women.

Did you find these tips helpful? If so, why not drop the person who gave the most helpful tip a note to let them know?

Why social media is attractive to businesses

Have you ever wondered: “Why is social media attractive to businesses?” Why would any business use Twitter or Facebook? The world got along fine without them, didn’t it?

Let’s take a look at some of the reasons why social media is attractive to businesses.

1. Money ($1.3 trillion, to be precise)

Whether or not money makes the world go ’round, it’s one of the main reasons you’re in business, right?

McKinsey Global Institute estimates that social media could add $1.3 trillion to the global economy if businesses used it effectively.

So, do you want your slice of the $1.3 trillion pie?

2. Customers (1.25 billion of them)

Facebook has 1.25 billion members. Twitter has over half-a-billion users, as does Google Plus.

Your customers are already using social media. And many of them are using social networks to interact with their favorite businesses. If you’re not present on social media, you’re missing out on building a relationship with your customers.

Building brand awareness on Facebook isn’t about boosting your ego. Far from it. Your presence on social media will have real business outcomes. Your customers will tell their friends about you because of what you do on social media.

Research shows that 90% of consumers would be happy to recommend a brand to their friends or family after interacting with that brand on social media.

People follow businesses on social media for all kinds of reasons. These include:

  • supporting a brand that they like
  • getting regular updates from a brand they like
  • to share their good experiences with a brand
  • to research purchasing decisions
  • being told about the brand by a friend

3. Contacts

Social media builds your brand’s visibility. What if you’re a B2B business or a service provider? Maybe you only have a small number of select customers. Visibility doesn’t matter to you.

If that’s you, what does matter to you is networking. The wheels of your business are oiled by meeting people.

Social media gives you an opportunity to network and meet thought leaders in your niche. Never before has it been so easy to reach out to anyone you can think of.

Twitter is the networker’s social network. As long as the people you want to connect with have Twitter accounts, you can get their attention.

For slow burn networking, LinkedIn groups are ideal. Find groups that match your industry or interests, and you’ll connect with fascinating people all around the world.

Why Is Social Media Attractive to Business?

Why is social media appealing to businesses? Now you know. In fact, perhaps the real question is: Why wouldn’t a business use social media?