Friends With Benefits
Probst said he learned of Tout from a friend of his at Harvard and decided right away to begin using it as a way to interact with fans of ‘Survivor.‘
Probst has been using social media to interact with Survivor fans for a few years now. First he had a blog, then Twitter, now Tout.
What Is ‘Tout’?
At first glance Tout seems to be a short messaging service much like Twitter only instead of text, they allow you to push out a 15-second video. This makes it a great tool for celebrities, journalists or anyone with a need to have their messages go out in a more personal fashion. It also means the messages you see will actually come from the people whose account it is. No ghost-Tweeting, so to speak.
Already Mitt Romney, Shaq, FoxSports and ESPNFantasy have joined the group. As word spreads you can expect more brands to join the Touting craze…
“Video is the next phase in the evolution of how we communicate online. The web has gone from text to image and now to video,” Probst wrote in an email explaining why he decided to start using video during episodes. “Touting during Survivor is a great way to experiment. It connects me with Survivor fans, engages them more in the show and paves the way for what I hope will ultimately become a global conversation.”
Probst wrote that he was first introduced to the service through a friend at Harvard and was impressed by the speed with which he could begin sharing video messages with fans. In addition, he liked that the service wasn’t just available on mobile devices, but also on the web, where anyone could view the video messages.
“I checked it out, saw the ease of the iPhone app and I was literally touting within three minutes,” Probst wrote. “I do feel that this is going to be the next wave and I’m excited to be an early adapter. [sic] I hope Survivor fans take to it and join me for the ride.”
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