Microsoft announced this week the latest edition of their Windows mobile software, which they are calling, ‘Mango.’ According to Microsoft Mango contains more social media friendly tools than ever before and Microsoft is counting on that to be a big draw for consumers. The Windows O/S has not been a big crowd pleaser so far. Well, that is to say, it has not dominated the market the way they hoped it would. Perhaps this latest incarnation, equipped with “500 new features” will be enough to entice some new users to the table.
The smartphone experience, reads the official Mango press release, can often be a “sea” of disconnected apps, “from calls, texts, email and instant messages to status updates, Tweets, check-ins, photo posting and tagging. To help people stay on top of that growing complexity, the Mango release organizes information around the person or group people want to interact with, not the app they have to use.”
So Mango is comprehensive, full-featured, and geared towards the ever-increasing amount of folks who chatter across a variety of platforms. But as Computerworld’s Matt Hamblen notes, Mango is also much snappier than its rivals.
“If you’re a speed nut (and who isn’t?), you might appreciate that Mango is running a full desktop version of the IE9 browser, not a mobile variation,” Hamblen notes. “Microsoft demonstrated this IE9 capability in Mango in April for Windows Phone developers, who cheered when a browsing speed test favored Windows Phone over phones running Android, BlackBerry and iOS. Again on Tuesday, a speed test favored Windows Phone on Mango and IE9.”
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