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Mashable Ponders The Future Of Social Media

by Lori Taylor · 0 comments

lori r taylor, revmedimarketing, social media, social media marketing, branding, product branding, networking, oneclicksocietyLeave it to Mashable to start questioning the future of social media even before it makes its way out of adolescence. But they do have a point. What is the future of social media, going forward. Sure, Facebook status updates are all the rage today, and Twitter is your best spot-news source, but what will be the future of social media tomorrow? And how can we be ready for it?
Mashable’s Soren Gordhamer asks some very pertinent questions concerning how (or if) we will continue to integrate social media into our personal lives and what that might mean for the future of our economy and our society. He makes some very valid points and asks some very important questions.

Soren Gordhamer is the organizer of the Wisdom 2.0 Conference, which brings together staff from Google, Facebook, Twitter and Zynga along with Zen teachers and others to explore living with awareness and wisdom in our modern age. He is SorenG on Twitter.

The conversation about social media in our society is shifting significantly. We’re no longer asking questions like, “Will people use social media?” or “Are sites like Facebook and Twitter simply trends that will soon lose steam?” After billions of tweets and 600 million people on Facebook, it’s settled: People want to share online. And with Facebook moving toward a $100 billion valuation, there is money to be made.

The emerging conversation is not if we will be connected but is instead, “How can we effectively and productively connect?” Now that we can get constant updates on just about every aspect of our friends’ lives, how do we receive that which is relevant?

New paradigms are beginning to emerge as user habits shift toward greater relevancy. The companies that successfully address these changes will have a huge advantage over those that don’t.
How do we live continually connected without being continually distracted?

A recent survey from social email software provider harmon.ie found that individual employees are burning an average of $10,375 in productivity each year. Why? “Because we don’t disconnect from an online chat quickly enough, or we get sidetracked by a bulging email inbox, or we fall into a Facebook hole of photos, updates and messages.”

Click here to read the entire article.

Lori Taylor

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