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KISS Principal And Your Social Media Network

by Team Caffeine · 0 comments

lori r taylor, revmediamarketing, social media, social media marketing, branding, product branding, networking, oneclicksocietyWalk Before You Run
If you are looking to create a social media empire then you better start thinking simple. You have to walk before you run a marathon and you have to have a Twitter account before you can build a social media empire.
The key is simplicity. If you start out thinking you can just Tweet a few things and people will flock to your brand, think again. It takes more than a witty Tweet to bring out the masses.

Here, There, Everywhere
Every social media network should have a strategy behind it. Unless it’s just for fun. If you are just wanting to get on Facebook or Foursquare or Twitter, go ahead, jump in and give it a go. If you are trying to promote your brand, however, you should have a clear idea what you want to do and how you are going to do it.

K.I.S.S.
Keep It Simple Stupid. That’s been the best business practice for as long as people have been in business. Too often businesses reach too far and lose control. By keeping it simple, with well defined, specific, goals in mind, you stand a much better chance of accomplishing what you set out to do and making your return on investment much more achievable.

Social media marketing has moved out of the “Let’s try it and see what happens” phase and has matured into a powerful marketing tool. With millions upon millions of users across wide vast spectrum of social networking sites (not just the Big 3 of Facebook, Twitter and LinkedIn), companies turn to social media to help them connect with their consumers on a new level, build their online brand presence, create a company voice and more. While most companies (big and small) realize that they have to be involved with social media in some way, many are still fine tuning the details. One of the biggest problems that I have seen with social media marketing is that companies try to take on too much at a time, and end up drowning in the social networking sea.

Creating a dozen different social media profiles is great if all you want is to get the link, but there is so much more value in taking the time to actively build an online community. Once you start your own social networking efforts, you’ll see that it isn’t a set-it-and-forget-it kind of marketing tool. I can easily spend two to three hours a day just handling the social media for Brick Marketing, and I think there is still a lot that we could be doing. You should only join a social networking site if you have the time to really dig in and settle down for the long haul.

Joining too many social networking sites can actually be a little dangerous if you aren’t careful. It’s very easy to accidentally post something to the wrong account (company instead of personal), and this could land your business in the social media hot seat. If you’re trying to juggle too many balls at once, it’s easy to lose sight of where you are and what you’re doing. Even though you can delete posts/Tweets/statuses, once it’s out there, it never really goes away.


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Team Caffeine

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