Everyone’s clamoring to conquer their niche on Facebook, Twitter, LinkedIn, YouTube, and now Google+ and Pinterest. Meanwhile, there are plenty of untapped networks where you can build a platform that’s every bit as effective. These networks could very well pull a Pinterest and become known as the next big thing, but for now they’re the sleeping giants of social media.
These networks each specialize in a specific content medium, and have unique features that haven’t quite reached mass appeal. By considering these platforms when building your brand, you’ll be able to leverage their traffic to your platform’s advantage and get to know specific demographics on a more personal level. When they do become the next big thing, you’ll be at the front of the line.
This week’s featured Social Caffeine ebook, The Secret Networks No One Talks About shows you all those untapped networks, and gives tells you exactly how to use them to promote your business.
The Secret Networks No One Talks About is free until February 8.
After February 8, the book goes up to the regular price of $2.99.
And just in case you’d like to try before you “buy”, here’s an extract.
Four Secret Social Networks Networks No One Talks About
Scribd (pronounced skribbed) is the most popular document-sharing site available. With over 100 million registered users, 90 million monthly active users, and over 50,000 uploads per day, Scribd has established itself as the largest book club on the planet.
Their vision is to “liberate the written word, to connect people with the information and ideas that matter most to them.”
What specifically has made Scribd so popular? It’s not just its versatility , or the fact that you can log in and find reading material on any topic imaginable – from vampire fan fiction to environmental reports, case studies to crossword puzzles – or even that you can upload anything that matters to you and find an audience who cares.
What’s made Scribd so popular is its creators have taken what are typically known as solitary experiences – writing, reading, and the act of creating – and have made them a social experience. Millions of people contribute to conversations on Scribd daily through commenting, rating, and readcasting (where people can share what they’ve read through their social networking accounts such as Facebook and Twitter, as well as on their websites and blogs).
You can publish literally any type of document – articles, ebooks, PowerPoint presentations, newsletters, PDFs, and more – and the best part is, readers are put first, and companies second. Scribd allows people to read your documents directly on their browser instead of having to download them, and makes them search engine-friendly.
This is accomplished through the unique iPaper technology. Anyone can take any type of document and transform it into a searchable web document that can be read on virtually any device. Scribd has maximized a document’s potential for being read by the masses. The iPaper technology was built using Adobe Flash, which allows documents to be viewed exactly the same across all operating systems without having to convert the document. In 2010, Scribd started the transition from Flash to HTML5, giving users an even better reading experience and more versatility for their documents. Now, any document can become an interactive webpage without a Flash plugin being required.
Since the transition, users are spending more time browsing documents and sharing them with their friends. The change to HTML5 has also been beneficial for iPad and iPhone users, and Scribd has witnessed a surge in their statistics ever since. They are now focusing on making their documents more social and less reliant on search engines, starting with refining their integration with Facebook.
Scribd documents have been embedded across such sites as The New York Times, USA Today, and TechCrunch. Publishers on the network include Random House and Wiley. Government organizations such as the Red Cross and businesses such as Ford Motor Company also use Scribd for their document sharing. You can follow your favorite publishers and readers, keep track of the latest content they’ve published and readcasted, and share your own content, building a strong base of followers for your brand.
Scribd isn’t just great at what they do, they’re passionate about what they do: “Because there’s a community out there and on Scribd that cares about what you have to share.” So the real question is: What are you waiting for?
SlideShare is a business-oriented social media platform that allows its users to upload documents, PDFs, and PowerPoint presentations on a wide array of topics. Many use SlideShare to increase brand awareness, provide unique industry information, and connect with like-minded professionals.
Creating compelling SlideShare presentations will drive traffic to your platform while building your expertise. It’s also a great way to reach out to new followers, who may use SlideShare as their primary information source.
SlideShare allows you to embed slideshows onto your website or blog, and other SlideShare members can do the same. You can also join groups (or start your own) to meet other members with similar interests. With over 70 million monthly viewers, SlideShare is an amazing source for new business connections and expanding your network.
There are different membership levels available. While the free Personal account does offer unlimited uploads, it doesn’t offer the many useful features the Professional, Business, and Enterprise accounts contain (such as analytics, leads, and no advertisements to name a few).
SlideShare is considered the YouTube of slideshow presentations. By creating and uploading quality slideshows, you’ll send more traffic to your platform and build a whole new audience of readers. For true social media success, it’s essential to use various mediums to spread your content (written, video, audio, etc.). SlideShare can help present your content in a unique, fresh way. Your content can be embedded anywhere, by anyone, giving your brand another opportunity to go viral.
SlideShare is known as a “quiet giant” still making its way to the top. Just like those who boarded the YouTube train early on are now fluently using the service and skyrocketing their platforms – you can do the same with SlideShare. SlideShare isn’t new, but it isn’t crowded yet either. Before the platform gets big and complicated, get to know SlideShare. As it grows, you can grow along with it.
Like Scribd, uploading content to SlideShare can boost your brand’s search engine ranking. As you become more fluent with the process, you’ll find it’s less and less time-consuming to put together a snappy SlideShare presentation. The better you utilize the platform, the more traffic you can build for your own.
Similar to your other platforms, SlideShare introduces your content to a specific audience. Some people prefer reading blogs, others prefer Pinterest, and others prefer YouTube. SlideShare users prefer visual presentations, therefore offering you another distinct market for your brand.
Blog readers unfamiliar with SlideShare will be impressed by the SlideShare presentations embedded into your blog. Each medium, even using your repurposed content, will always attract new people toward your brand.
Vimeo is a video-sharing platform. While it’s constantly compared to YouTube, the owners of Vimeo do not consider their platform to be a YouTube competitor but a video-sharing platform that stands on its own two feet. It stands tall too: As of December 2011, Vimeo attracts 65 million unique visitors per month with more than eight million registered users.
Vimeo was created by filmmakers and video creators as a place to share their creative works. The platform eventually grew to include other like-minded individuals with a passion for video and is now a supportive community where users engage and help one another improve their craft.
Popular musicians use or have used Vimeo to upload their music videos, such as Kanye West, Nine Inch Nails, Moby, and Britney Spears (she premiered her new music video Radar on Vimeo). Comedians Kristen Schaal and “Weird Al” Yankovic have used Vimeo, and the White House posts its broadcasts to Vimeo in high-definition.
Similar to YouTube, uploading videos to Vimeo means they’re hosted by a third party, so there’s minimal loading time when you embed the videos on your website or blog.
With Vimeo, you have more control over the look and feel of your video when it comes time to embed it – the information that’s shown on the video (title, creator, etc.), the dimensions of the video player, the color of the text, and so forth – and, unlike YouTube, the videos you upload are not limited to 10 minutes. Vimeo makes it convenient to see what your custom video will look like before you embed it, with live previews of your customizations, making it convenient for you to customize your videos to your liking.
Vimeo is all about quality, not quantity, and positions itself as an intimate video-sharing community of professional video producers. All content must be original, and they don’t allow blatant commercialism within their videos. They focus on the art of video making, not on the marketing aspects.
Vimeo members thrive on building quality relationships amongst filmmakers. When users comment on your videos, you’ll receive a positive reception and encouragement from the community. Experienced filmmakers often submit constructive pointers, helping users consistently improve their videos.
The user demographic on Vimeo is completely different from YouTube. Vimeo is a place to engage with your followers and other filmmakers, improve your video creation practices, and prioritize content over commercialism.
If you’re looking for viral video sharing and video monetization, Vimeo isn’t the place for that. It’s a place where your hard work is appreciated, user engagement is of stellar quality, and you can constantly improve your craft. Your videos won’t reach as many sets of eyes as they will on YouTube, but the quality of traffic and feedback will be more selective (and, depending on your demographic, better targeted).
Triberr is a social media platform created to help bloggers become more successful in less time. Triberr users create and join groups (Tribes) based on specific interests, and group members work together to generate traffic, exchange content, and build engagement on each other’s blogs.
It’s a great way to build relationships with like-minded bloggers, ban together, and increase your industry influence. This is accomplished by leveraging your Twitter followers.
For example, if you’re in a tribe of 10 bloggers and each member has an average of 600 followers, this increases the reach of your blog posts to 6,000 followers. Bloggers who have a small- to medium-sized platform and are looking to grow their following can do so together, and share in each other’s audiences.
Your blog posts are distributed further than you could ever distribute them on your own (without years of establishing your platform first). Those in your tribe receive the same benefits as you do, building their audience and offering a variety of content to their followers. Those who follow you and your tribe members are exposed to the best content in your industry. It’s a win/win situation for everyone involved. The best part is, Triberr automates the process using your blog’s RSS feed, so you can focus on engaging instead of promoting.
There are many benefits to using Triberr, the greatest being the potential to grow your platform by leaps and bounds. Your content will be syndicated through the Twitter accounts of your tribe members, and theirs on yours, bringing a variety of content to your followers.
Triberr cuts down on the promotional tasks you must complete for your blog, giving you the opportunity to focus more on content and engagement with your readers. Even if your platform is already thriving, there’s no such thing as too much traffic for your blog.
There are similar networking sites that charge for this type of service, but Triberr is free. You can finally say goodbye to link exchange requests, advertising charges, and build a successful platform without coming off like a desperate self-promoter.
How much money are you losing because of poor website design?
Conversions are where websites pay off. You must see your site as your laboratory! If you're a blogger might want to gain more subscribers. If you run an ecommerce site you want more sales. Maybe you just need more leads for your business. Whatever the action you want people to take your job is to make it easy. Help them help you. This free report is the marketing glue you need to fix your funnel.