It used to be the biggest brands focusing on product placement were automotive companies. So much so, I couldn’t help but begin to wonder if writers put car chases in movies just to get the advertising dollars. (I bet if they remade Steel Magnolias now they’d have a car chase trying to get Shelby to the hospital).
Anyway, it seems brands and movie producers alike are finding a way to play in the sandbox together. It’s just a question of how much will consumers tolerate, and how far will a brand be willing to go.
Take Apple’s recent placement in the movie Trust. Sounds good right? Unless you read the script.
It’s a movie about sex offenders online – really? This is what Apple wants their brand to be showcased next to? Do you know how many TV shows don’t get produced due to the simple belief they aren’t clean enough for advertisers?
It will be interesting to see how far some brands will take it. And it will be even more interesting to see how many movie directors and producers will sell their souls for a dollar…
The folks at Brand Channel put together some great movie clips from Adam Sandler highlighting his recent overachieving as it relates to being a brand poster child.
That brings us to Adam Sandler. Adam Sandler movies and product placement go together like Adam Sandler movies and blunt force trauma to male testicles.
We have already looked at how previews for the latest Sandler film, Just Go With It, blurred out Pepsi cans. In that piece we also looked at some of the most memorable product placements in Sandler films, from Subway in Happy Gilmore to Gatorade in The Water Boy to Sony Ericsson in Don’t Mess with the Zohan.
Just Go With It will no doubt find places for brands, likely working a few into the plot. More interesting will be which college t-shirts Sandler chooses to show-off onscreen.
See, for years now Adam Sandler has made a thing of wearing a wide variety of t-shirts (and a few hats) for various universities in his films. This habit really really went wild on his last film Grown Ups. Below, a sampling:
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