For example, I had a health insurance client who couldn’t understand why they couldn’t build a community around health insurance. (Isn’t it obvious?)
So to draw a crowd, we focused on their targeted demographic and created a lifestyle blog to give them tips for health and wellness each and every day. Their readership tripled in just a few short weeks, putting them on the path to branding them as someone who puts the consumer first. This has driven more traffic to their products and services than their traditional insurance articles, building a true community around their brand and what they stand for in the minds of the consumer.
There are a lot of reviews of this book out already and for good reason reason. Companies see the growing value of content marketing but don’t have the expertise in execution. This is one of those books destined to get dog eared, marked up and put to good use.
Here’s the short version of my recommendation for Content Rules:
How much money are you losing because of poor website design?
Conversions are where websites pay off. You must see your site as your laboratory! If you're a blogger might want to gain more subscribers. If you run an ecommerce site you want more sales. Maybe you just need more leads for your business. Whatever the action you want people to take your job is to make it easy. Help them help you. This free report is the marketing glue you need to fix your funnel.