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How to Write a Twitter Bio to Draw a Crowd

by Team Caffeine · 6 comments

Twitter Crowd

Writing a Twitter bio is a tough ask.

You get 160 characters to convince people to follow you. That’s about 25 words. You’ve got a lot of convincing to do in a tiny space.

Which means you must know what it takes to seal the deal.

That’s why we’ve put together the best tips for writing a Twitter bio that works.

Write Something

Any bio is better than no bio. Yes, the thought of condensing all of who you are into just a few words can be paralyzing. But if you don’t do it, you’ll fail to attract followers. Simple as that.

Practice, Practice, Practice

Instead of viewing the 160 character limit as a constraint, see it as an opportunity. Because it’s so short, you can play with all kinds of ideas without using up too much time. Don’t settle for the first idea that comes to mind. Keep playing around until you hit on an idea you’re in love with.

Use All 160 Characters

Short is sweet, but there’s no need to be even more concise that Twitter insists. Get as much detail as you can into your Twitter bio. Every little thing you include is a small hook to attract potential followers into clicking the follow button.

Copy What Inspires You

Get out there on Twitter and read the bios of Twitter accounts you love. When you come across a bio that makes you go “wow!”, use is as a model for your own bio.

Spellcheck

Typos and poor grammar make you look unprofessional. Give your bio a thrice-over before sending it out on Twitter.

What Makes You Different?

Sell your quirks. Seriously. Your Twitter bio is no place for bland, corporate jargon. Be honest about your passions and interests. That way, you’ll connect with people who love similar things to you.

Be Keyword Savvy

There will be people who discover you on Twitter through search – as long as you’ve got the right keywords in your bio. Think about what potential followers might be searching for. Using hashtags in your bios can help you get discovered, too.

Put Your Personality On Display

Don’t be afraid to shine! Write with flair, and be as colorful as you dare. Playing it safe is the surefire way to get ignored.

Be Humble

There’s no need to call yourself a “rockstar” a “ninja” or a “guru” (that is, unless you are genuinely one of these). There’s nothing wrong with being flamboyant, but showing off is a turn off.

Lori R Taylor is the founder and executive editor of Social Caffeine. In 2009 she started her own direct response focused social media agency, REV Media Marketing LLC, coining the phrase given by her young son, “You bring the rain, we’ll make it pour.” Follow Lori on Twitter.

David is our acting editor. He’s British, but we don’t hold that against him.

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{ 6 comments… read them below or add one }

Adella @ Wishpond November 20, 2013 at 6:22 pm

This article was incredibly thorough and helpful. I’ve seen a lot of Twitter Bios for brands filling up with irrelevant information like quotes. Also, some use specific technical terms or abbreviations (like SMM or biz) that may not be familiar to your target in niche. Instead, include something professional such as a notable achievement like “Technorati Top 10 Small Business”, which we put in our bio.

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David Masters November 27, 2013 at 5:25 am

Yeah, technical terms aren’t helpful. I love your idea of including notable achievements.

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Jeff Wright November 22, 2013 at 12:49 pm

I appreciated the insight and agree with all of it with the except of “copy” the best form of being uninteresting is copying. We as humans are drawn to archetypes we connect with most. Be original don’t copy (not even structure) write from a standpoint of who you truly are. Other than that I learned some new things and loved the article.

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David Masters November 27, 2013 at 5:23 am

Thanks Jeff! I’m a big fan of getting inspired by the things I like. I’m a big fan of this quote:

“Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is non-existent. And don’t bother concealing your thievery – celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: “It’s not where you take things from – it’s where you take them to.”
― Jim Jarmusch

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DebbyBruck November 23, 2013 at 7:33 pm

Dear Lori – Your article makes me rethink, review and evaluate my Twitter bio. I’ve kept the same one since 2009 and might adjust it with your prompting. ♥

Reply

David Masters November 27, 2013 at 5:22 am

Awesome! I’d love to see you’re new bio when you’re done. Would you share your old and new here?

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