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How to Write a Compelling LinkedIn Headline

by David · 0 comments

You matter.

I know you matter, and you know you matter. Your Mom knows you matter too.

That should be enough, right?

When your building your network online, you can count you, me and your Mom out of it.

LinkedIn doesn’t know you matter.

If you want to find the perfect clients for you, or your dream job on LinkedIn, you must show people exactly why you matter.

People on LinkedIn are merciless. Don’t hold it against them. They’re busy. They have email to reply to, work to do, and a boss to keep happy.

Simply, they don’t have time to look at your profile, even if you’ve invested hours filling out your full career history, adding a photo, and uploading your portfolio.

They’re not interested. That is, unless you can make them interested.

How can you do that?

The answer is to write a compelling headline.

Why LinkedIn Headlines Matter

Other than your name, and where you live, your headline is the only information about you most people will ever see on LinkedIn.

Your headline shows up pretty much everywhere that you’re active on LinkedIn. Search listings, group discussions, and home feeds, your headline’s there.

If your headline makes people curious about you, they’ll click your profile.

If your headline makes them yawn, they’ll find someone else’s profile to view. Or they’ll go back to their email.

LinkedIn’s Default: Boring Headlines

LinkedIn’s default sets your headline as your job title.

The result is boring headlines, such as:

  • Founder at Harris & Sons
  • Consultant at McHill-Shaw
  • Manager at Pequi Co.
  • Analyst at DataBank Inc.
  • Director at YQUCS

Are you yawning yet?

The Secret to Effective Headlines

Writing an effective headline doesn’t have to be difficult.

You don’t need any special skills to do it.

You could probably come up with a decent headline in the next five minutes.

Give it 30 minutes, and you’ll be close to perfect.

The secret to writing an effective headline is simple:

Let people know who you’d like to read your profile (your target audience) and how you can help them.

For example:

  • Software programmer. I code software to help fresh produce wholesalers manage stock levels.
  • Women’s personal trainer. I teach busy professional women how to keep fit.
  • Construction worker. Reliable, motivated and always on time.

Do you see how this works?

The software programmer wants wholesalers to read his profile. So he mentions them in his headline. And he says how he can help them (by writing software to better manage their stock)

The personal trainer wants busy professional women to read her profile, so she mentions them in her headline. She states exactly how she can help them.

The construction worker wants any construction recruiter to read his profile.

Go do it

Now, go make your LinkedIn headline better.

I’ll give you 30 seconds to write a first draft.

When you’re done, share your new headline in the comments.

David is Social Caffeine’s acting editor. He’s British, but we don’t hold that against him.

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