It’s all about tone and consistency. Wowing them with hot sexy titles to get the article read, but not being able to live up to the expectation of the hook can damage your reputation more than help it.
Make sure you deliver what you promise – and your headline is the promise. If you want to make them come back for more, take the time to focus on content that doesn’t just meet their expectations, but exceeds it, every single time,.
Writing two thoughtful, provoking and meaningful posts per week will get you far more that five quickly written and jammed out pieces of content. Taking your time to do your research and then being authentic in your delivery will be what sets you apart from the rest of the crowd.
It’s an illusion who you are online is different than who your are offline.
If you’re not funny, don’t try to be funny. If you’re snarky, fine, own it. Be snarky, but be relevant with your rants.
Don’t confuse them with a bi-polar approach of this one day, that the other. Consistency is key with your approach and your voice is the only thing you have to translate your brilliance to the world. Hone it, tweak it, but be congruent with your messaging each and every time.
Connecting with readers and helping them get to know and trust you is the primary reason for content marketing. You’re hoping when people read your work, they will want to take an action that brings them closer to you — to buy your products or services, subscribe to your blog, tell all their friends about you, or maybe want to collaborate with you.
How much money are you losing because of poor website design?
Conversions are where websites pay off. You must see your site as your laboratory! If you're a blogger might want to gain more subscribers. If you run an ecommerce site you want more sales. Maybe you just need more leads for your business. Whatever the action you want people to take your job is to make it easy. Help them help you. This free report is the marketing glue you need to fix your funnel.